325: The Million Dollar Hobby: How to Monetize What You’re Already Interested In

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 7 March 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marc Andre made over $1.1 million dollars from his photography hobby. But what’s interesting is that he never: got paid to take pictures sold any of his photos held any photography workshops So, what did he do instead? He built and subsequently sold 3 websites related to photography – that sold digital products to other photographers. His journey started in 2012. Marc wanted to upgrade from a point-and-shoot camera to a nice DSLR and some lenses but couldn’t justify the $5k price tag for the equipment. Instead of settling for something else, Marc set himself a challenge to see if he could raise the $5k starting a photography-related side hustle. Things escalated quickly, from starting a site to creating digital products, he made that $5k in a few months. Marc carried on scaling his business, creating more products, starting two more photography-related sites, and over the next 6 years pulled in more than a million dollars in revenue. Tune in to hear Marc’s unique process for starting and growing sites, why he decided to create products before having an audience to sell to, how he used sites that already had traffic to drive sales, and how he scaled up his business to more than a million dollars in revenue in such a short space of time. Full Show Notes and PDF Highlight Reel: The Million Dollar Hobby: How to Monetize What You’re Already Interested In

Transcript

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0:00.0	Sad House will show at 325. This is the million dollar hobby. It's a unique and
0:07.2	scalable way to monetize what you're already interested in.
0:12.0	What's up, what's up? Nick Loper here.
0:16.0	Welcome to the Side Hustle Show because you're expert enough.
0:20.2	My guest today made over $1.1 dollars from what he calls his photography hobby,
0:25.6	but what's interesting slash exciting is that he never got paid to take pictures.
0:30.7	He never sold any of his photos and he never held any photography workshops.
0:35.5	So what did he do instead?
0:36.6	He built and subsequently sold three websites related to photography that sold digital products to other photographers.
0:45.0	I invited Mark Andre on the show today he runs a personal finance site called
0:49.7	Vitaldollar.com but I invited him on the show to hear his unique process for starting and growing these sites, even though he wasn't a professional photographer.
0:59.0	When he started the stuff on the side, he'd been running a design blog so he was comfortable in Photoshop and he
1:05.6	saw the products that were being sold to designers and saw some overlap and some parallels
1:11.1	in the digital photography space.
1:13.0	For validation, he saw that there were deal sites and marketplaces
1:18.0	that were catering to this community and said,
1:20.0	you know what, I can build stuff to help them too.
1:22.0	And what's funny is his initial goal was to
1:25.0	just earn five thousand dollars to buy this DSL our camera kit and lens kit that he wanted but
1:30.8	like side hustles sometimes do, it took on this very lucrative life of its own.
1:36.0	Now Mark's kind of a soft-spoken guy, but I promise he's got some really interesting tactics to share in this one,
1:42.0	and I encourage you to listen in for the ideas and growth
	...

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