325. From Corporate to Cash Flow with 4 Self Storage Facilities (All Self-Managed)
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 2 December 2025
⏱️ 35 minutes
🧾️ Download transcript
Summary
After one self storage investment, Darren and Jyoti Osten knew they wanted out of residential real estate. They had bought rental properties, a fixer-upper, and an apartment building, but none were as profitable or passive as self storage investing. Now, six years later, they have four self storage facilities and a small, but stable, portfolio that they run from over 1,000 miles away.
When a property manager brought Darren and Jyoti a self storage deal at a time they were tired of the toilets and tenants of rentals, they made the leap. They loved it so much they bought one more, then another, then decided to self-manage, and buy another one. They knew nothing about self storage management from the start, but quickly were able to raise rents, get higher-quality tenants, and do a big self storage expansion on one of their facilities.
Today, they’re sharing the easy moves they made to raise their facilities’ rents, get more revenue, increase security, and fix delinquency. Plus, how they 2x-3x-ed one facility’s value with an expansion project, giving them much higher revenue. You can do this, too, even if you’re working full-time and even if you have no experience.
What you’ll learn in today’s show:
- Why you should self-manage your own self storage facilities (makes much more money!)
- Don’t want to deal with rental properties? Storage might be your best option
- Expanding your storage facility and the cost to double the space (plus a 0% down loan to try)
- Why occupancy is not that important and how to get higher revenue with fewer customers
- Easy online marketing that any self storage facility can implement to fill up faster
—
Juniper Investors - https://juniperinvestors.com/index.html
Join the Self Storage Income Community! - https://www.selfstorageincome.com/learn
Transcript
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| 0:00.0 | How long was it before you guys were like, no, we want to do more of this. |
| 0:05.0 | Like, we really want to get into this asset loss. |
| 0:07.0 | Right away. |
| 0:08.0 | Right away. |
| 0:09.0 | Right away. |
| 0:10.0 | And then last year is when we decided, hey, you know, we can do better than what |
| 0:15.0 | our property manager is doing. |
| 0:16.0 | But how has your revenue done over the last year and a half with these changes? Revenue has definitely |
| 0:22.3 | gone up. What did that do to the value? Now that we're increasing the NOI, now it's two or three |
| 0:28.3 | times. That NOI get a pretty good boost? Oh yeah. Yeah. So you guys had corporate jobs, |
| 0:34.4 | you had managers. Now you jumped in self-manage you're doing great you're |
| 0:39.0 | looking at more deals what is your plan are you wanting to keep self-managing them are you |
| 0:43.4 | wanting to add more like where you guys going thanks for guys for being here so we're |
| 0:53.8 | right out of the gate you guys are closing your fourth facility this year? |
| 0:58.7 | Yes, we just did. About a month ago. You just did? Okay, so it is closed. And now where are you guys from? |
| 1:05.9 | We live in Arizona, in Prescott, Arizona. All right. But I grew up in Georgia, so all our real |
| 1:11.1 | estates in Georgia. Oh, okay. Well, that works. And when did you start? Like, when did you |
| 1:17.5 | start getting into store? You already closed your fourth facility this year. So... Well, we started |
| 1:22.3 | in real estate investment in 2010. And we made a relationship with the broker who became our property manager. |
| 1:30.3 | And he started getting interested in storage. |
| 1:33.3 | He actually attended one of your events. |
| 1:35.3 | Nice. |
... |
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