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the bossbabe podcast

325. Emma Grede, Multi-Billion Dollar Brand Founder on Mastering Your Craft + Building Cult-Like Brands

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.92.6K Ratings

🗓️ 21 September 2023

⏱️ 27 minutes

🧾️ Download transcript

Summary

If you had the opportunity to pitch a business idea to Kris Jenner - would you be ready? We’re revising a conversation I had with Emma Grede, a genius in the fashion industry who worked her way from retail to Co-Founder and CEO of Good American, founding partner at Skims, and Co-Founder of natural cleaning solution company Safely with Kris Jenner (+ being a mom of 4 and so much more.) Emma shares how she’s intentionally built relationships, while staying focused on her principles and helping others win. Including how Good American set the standard for inclusivity in the fashion industry and beyond. This episode is packed with lessons for how to master your zone of genius and how powerful relationships are for your business whether you’re looking for a business partner or not.  HIGHLIGHTS The career and entrepreneurial journey that led Emma to being CEO and Co-Founder of Good American + more The power of building relationships and genuinely seeing how you can help others get what they want How Emma pitched Kris Jenner the idea for Good American LINKS Listen to the FULL episode with Emme Grede - How I Made History In The Fashion Industry + Broke Industry Standards With Good American CEO Emma Grede FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Transcript

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0:00.0

It was always about this campaign in the moment and not a truth in the company and an ode

0:05.4

to being diverse. It was just about, oh, this is what we need for the moment. And I was

0:09.5

like, well, wouldn't it make sense if a company actually just behaved like this all the time

0:14.2

where it was truly inclusive and truly diverse and not just in how it presents itself in

0:20.3

a certain marketing campaign, but actually within the company as well as on the outside.

0:26.1

A boss babe is unapologised, famed, vicious and paves the way for herself and other women

0:30.9

to rise, keep going and fighting on. She is on a mission to be her best self in all areas.

0:36.1

It's just believing in yourself, confidently stepping outside her comfort zone to create

0:40.0

her own vision of success. Welcome to the boss babe podcast. All right, you guys. Happy

0:50.6

Thursday, things have been really interesting this week. I think I told you guys we had no

0:56.6

childcare and that has meant that family have flown into support us, which has been absolutely

1:01.9

incredible. We've just got a full house right now and it's so energising and fun and I love

1:07.9

that no one gets to be around all of her family. It's just been incredible having the best time.

1:13.4

And then on the work side, we'll just do like a life update, why not? On the work side, chaos.

1:18.2

Like I love to be open with you guys. Absolute chaos. So so many things have been going well.

1:23.4

I did a keynote at Brennan Rashad's event coaching summit last week and it just went so well.

1:30.4

I was so nervous. It was my first proper keynote and I just absolutely loved it and I really,

1:36.1

really want to do a lot more of that. So that was amazing. I also told them on stage what's

1:41.9

actually coming in Boss Babes. There is something so big coming in Boss Babes so soon. Like

1:48.6

if you're listening to this, it's coming in a few weeks. I've said this many, many, many times,

1:52.8

but if you are not a society member, join the society, it's bossbed.com slash membership.

1:58.6

You are going to really kick yourself if you don't end up joining because every single

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