You can go to Kitted K-I-T-T-E-D dot shop and use the code Smart50, S-M-A-R-T-5-0 at checkout,

and you will get half off a set of thinking superpowers in a box.

If you want to know more about what I'm talking about, check it out.

Middle of the show.

The Cool thing is the Middle of the Show. That's what I'm talking about the power of a gospel. Everybody. The cool thing up a happy they went fire. Welcome to the You are not so smart

Episode

Episode 325

325 I am David McRaney.

This is the You're Not So Smart podcast, and this is part two in a two-part series about cognitive dissonance.

And I could do a 500-part series about cognitive dissonance. We could just start a whole new podcast that was only about cognitive dissonance if we wanted to.

It's a very old idea in psychology, about 70 years old, and there are lots of tributaries

and offshoots from the original research. The last episode, we discussed the sort of inception

of all of this, and in this episode, I want to talk about

the landmark study that came out of the stuff we were talking about in the previous episode.

And let's just get started. Let's do that. I want to begin by telling you about one of my

favorite studies ever, about anything,

like in all of psychology and all of science, really.

And it just so happens to be one of the original landmark studies into cognitive dissonance.

So to set the stage, let's go back to 1959 to Stanford University,

where the psychologist Leon Festinger is about to change the way we think and feel,

about the way we think and feel.

Music think and feel. Officially, the authors of this study in which this experiment appears are Leon

...