#325 - Chad Muska

The Nine Club With Chris Roberts

Chris Roberts

Sports, Society & Culture, Leisure, Hobbies

4.9 • 3K Ratings

🗓️ 27 May 2024

⏱️ 122 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chad Muska discusses why he moved to Ohio and bought a farm, his Groundhogs Dig Doug & Scarhead, focusing on building a company of his own rather than building companies for other people, how he shoots everything by himself from product shots to his lifestyle shots, What's his involvement with Shortys Skateboards now, his creative process from doing spin art boards to dipping his eS shoes in paint, fundraising to build a skatepark in his hometown of Lorain Ohio, Muska Footwear coming soon and much more! Timestamps 00:00:00 Chad Muska 00:05:22 Why he moved to Ohio and bought a farm 00:06:10 Making a company (has built up other peoples companies in the past, but never his own) 00:09:10 Previous owners helped him learn to take care of the property 00:10:58 Our Sponsor: Woodward 00:12:31 His Groundhogs Dig Doug & Scarhead 00:18:24 He didn't want to be "The Muska" anymore, he wanted to just be Chad 00:20:53 Why he hasn't skated since he broke his leg 00:21:19 While in LA skating down Sunset blvd people were shouting his name 00:25:20 His studio space is his basement or living room 00:25:59 Shoots everything by himself from product shots to his lifestyle shots 00:28:08 His main goal right now is financial stability & building his platform and empire 00:30:37 How brands grow, and the infrastructure grows with it....and eventually its their downfall 00:33:59 What is his involvement with Shortys Skateboards now? 00:40:46 The art pieces Chad is making from splatter boards to dipped shoes in paint 00:43:21 Always tries to look at the skate industry and ask whats missing 00:47:36 Dipping his eS shoes in paint 00:52:29 Muska Footwear coming soon 00:55:39 Our Sponsor: AG1 01:04:56 Trying to get things made in America but its very difficult 01:10:00 Doing a collab with Steve Olson 01:12:14 The longer you are with a company the less you get paid 01:15:21 New kid on Shortys Ivan Monteiro 01:19:21 Muska's intro clip in "Fulfill The Dream" at Jkwon 01:25:28 Fundraising to build a skatepark in Lorain Ohio 01:32:04 Has he thought about raising bees 01:36:27 Is he going to live out on his farm forever? 01:39:40 Portioned out Dig Doug & Scarheads food in baggies so his friend can take care of them while he's gone 01:45:15 He's learned a lot in a small amount of time maintaining his property 01:50:58 Watching Muska's journey as he documents in on Instagram 01:55:05 Happy Birthday Muska Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	My biggest fear is having to fire somebody because I can't afford to pay them and not because of their negligence at their work or you know
0:09.7	I never would want to act I would feel really bad if I couldn't if I hired people and I couldn't keep it going
0:16.1	and so right now I can keep it going with myself and I learned so much about business.
0:21.6	The more I learned about business the scarier I look at all the other companies
0:25.7	and I'm going how are they surviving?
0:28.8	How are they still in business?
0:30.8	How are they paying all these skaters? How do they have this warehouse? It's crazy.
0:36.5	It's a different perspective on our industry, right? And I understand, stood it 10 years ago when the industry was different but now
0:46.0	everybody's a brand everybody's doing what I'm doing every skate shop is a
0:51.0	brand every country has 10 brands Every or hometown for that matter. It doesn't matter, you know, it's not the same.
1:05.1	The powers that used to control this industry,
1:08.7	it's not the same anymore.
1:10.6	And I said this before recently too is that I believe that the power no longer lies within the industry, it lies within the individual.
1:20.0	And each individual has people that want to support them that followed your career, that followed
1:26.0	yours, that followed mine, I followed years, and like they want to go to your website and buy it right
1:32.2	from you.
1:33.0	All right, we are back, huh?
1:36.0	We're back at the 9 club, everybody.
1:37.0	Today we have a very special, special,
1:42.0	special returning guest Mr. Chad Muska is in the building. How are you dude?
1:49.0	I'm doing okay. I'm doing okay. My vocal cords have seen better days but but all in all I'm doing
1:55.6	excellent man and this has been such an amazing trip so for those that don't
	...

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