#3242: Psychographic Alignment: The Key To Your Business Future [Part 1 of 2]

Work On Your Game: Discipline, Structure, and Execution Under Pressure

Dre Baldwin

Business

4.9 • 599 Ratings

🗓️ 30 March 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

You’ve heard of demographics—age, income, location. But psychographics? That’s where the real connection happens. In this masterclass, I break down the difference and explain why understanding how people think is more important than just knowing who they are. I share how psychographic alignment helped me build a loyal audience, even after I stopped making basketball content. If you want people to stick with you long-term, this is a must-know. Let’s get into it—part one of a two-part series! Show Notes: [08:23]#1 People don't care how much you know until they know how much you care. [16:48]#2 The stuff that you actually deliver does not matter nearly as much is that people feel aligned with you mentally, emotionally and with your values and principles. [23:48]#3 People buy into personalities more than they buy into anything that is rational or logical. [30:44]Recap Episodes Mentioned: 1364: Rejection Marketing: Drawing People In By Turning Them Away Next Steps: Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://www.DreAllDay.com/Text) Work On Your Game University: http://www.WorkOnYourGameUniversity.com Sponsor: AG1 by Athletic Greens: http://drinkAG1.com/WORKONYOURGAME Get Dre’s Emails FREE: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Facebook [http://Facebook.com/WorkOnYourGameUniversity] Twitter / X [http://X.com/DreAllDay] YouTube [http://youtube.com/dreupt] Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com

Transcript

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0:00.0	What are the three things you want to keep in mind? Knowing, liking, and trusting. These are who we do
0:04.5	business with. People we know that we like and that we trust. If you can create that with people,
0:10.0	those are your customers.
0:13.1	Ray Allday.com.
0:14.7	Three is exceptional. Work on your game. I like Lee of coach. Work on your fucking games.
0:20.3	Everybody relates to what Dre is saying is a different way. Work on your fucking game. Everybody has, relates to what Gray saying is in a different way.
0:23.6	Working your game. I like the way he thinks.
0:26.6	Work on your fucking game.
0:28.6	I like the frameworks that he's put together.
0:30.6	Work on your game.
0:32.6	And I would highly recommend it to anybody that's trying to work on their game.
0:36.6	Work on your fucking game. I think it's a good approach. It's a different approach too. Hey's trying to work on their game. Work on your fucking game.
0:38.3	I think it's a good approach. It's a different approach too.
0:40.3	Hey, you, work on your game.
0:42.3	Gave me something really good.
0:44.3	Work on your game, Dryolday.com.
0:47.3	And his philosophy makes a lot sense.
0:49.3	Not only work on your game, perfect your craft.
0:52.3	Work on your game.
0:53.3	He knows how to communicate in such a fabulous way. I can't say it enough. Work on your game. You're now tuned into the show where you learned the discipline to show up day after day to do the work, the confidence to put yourself out there, boldly and authentically, and the mental toughness to continue showing up, doing work, putting yourself out, even when the success you've expected to achieve has yet to be achieved. And on top
1:13.2	of all this, you get to use those personal initiative. That is, the go get an energy that moves any
1:17.0	one of us, including yourself, to go and make things happen instead of waiting for things to happen.
	...

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