324. Why More Stay-at-Home Moms Are Starting Farm Stands (Is It Worth It?) | Rayla of Farmstand Club

Simple Farmhouse Life

Lisa Bass

Home & Garden, Leisure

4.9 • 2.1K Ratings

🗓️ 13 January 2026

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Roadside farm stands are popping up everywhere, and for good reason! In this conversation, I’m joined by Rayla to explore why this simple way of selling homemade food has gained so much traction and how it’s becoming a valuable income stream and community touchpoint for so many families. We talk through what it really looks like to start a farm stand from scratch, the time and profitability behind it, and why simplicity matters more than scale. From zoning and logistics to packaging, marketing, and creating an experience people want to return to, this episode offers a realistic look at whether a farm stand could be a good fit for your season and goals!

In this episode, we cover:

- Why roadside farm stands are popping up everywhere and what’s driving the renewed interest

- What to consider before starting a farm stand, including zoning, cottage food laws, and location

- Simple ways to start small with minimal infrastructure and upgrade over time

- How distance from the road, visibility, and signage affect foot traffic

- Choosing a focused product menu that’s manageable and profitable

- The realistic time investment behind baking and restocking a self-serve stand

- How to run a shared farm stand with multiple contributors and clear inventory tracking

- Why creating an experience matters just as much as the product itself

- Packaging choices that work best for self-serve farm stands

- Local marketing strategies that actually drive traffic and repeat customers

- Whether farm stand oversaturation is a real concern

- Income potential and what determines long-term profitability

- Where to find resources, recipes, and community support for getting started

View full show notes on the blog + watch this episode on YouTube.

Thank you for supporting the sponsors that make this show possible!

RESOURCES MENTIONED

Check out Rayla’s online course: Farmstand Made Simple: Start, Bake & Sell from Home in 30 Days (ALL INCLUSIVE WORKSHOP)

Join her LIVE Zoom training every Saturday–teaching people how to start a farmstand or cottage baking business

Tune into previous episodes with Flour Barn Bakery:

Master the rhythm of sourdough with confidence in my Simple Sourdough course

Gain the sewing knowledge and skills every homemaker needs in my Simple Sewing series

Keep all my favorite sourdough recipes at your fingertips in my Daily Sourdough cookbook

CONNECT

Rayla Collins of Farmstand Club | Website | Instagram | TikTok

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Transcript

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0:00.0	So many people are needing or wanting good homemade food. And it's just one of those things that people are tired of all of the additives and just stuff that's in our food system. And people want to support local. So it's something that a lot of people can start and do. I think it's interesting because it seems like it's almost like going back in time. Like you'd think that that would have been
0:21.4	something we did a long time ago and now we no longer do things like that. So why do you think
0:26.9	this trend is growing at this particular time and history when we can get just about anything
0:33.5	from the grocery store? My name is Lisa, mother of nine and creator of the blogging YouTube
0:38.2	channel Farmhouse-on-Boon. On this podcast, I like to talk about simplifying your life so you can
0:43.2	live out your priorities. I help you learn how to cook from scratch and decorate on a budget
0:47.3	through this podcast and my courses simple sourdough in the simple sewing series. I will leave links
0:52.7	to these resources in the show notes and
0:54.4	description box below. Now let's get into the show. Welcome back to the Simple Farmhouse Life
1:04.1	podcast. Have you ever wanted to earn some money from home by starting a farm stand. Well, that is a growing movement that is happening
1:14.0	all over the world, really. And today's guest, Rayla, is the founder of the farm stand club,
1:19.5	which is a community created to help families return to slower, more intentional ways of
1:24.2	living through homesteading and starting farm stand or cottage baking businesses of
1:28.7	their own. So we are going to talk about marketing and strategy and profit margins and timelines
1:36.8	and how to start your own farm stand. If that's something that you're interested or just
1:41.4	curious to hear about, I think you're going to find this
1:44.3	conversation very inspiring and fun. Rayla, welcome on. I'm really excited to talk about this topic.
1:51.7	We've had other guests on who talked about having like a small bakery, but the farm stand
1:57.2	concept is possibly a little bit different. And I have been seeing them pop up all over where I live within about 30 minutes. There are three that I see regularly on my drives, but I'm sure there's so many more just on roads that I don't go down all the time. So they are super popular. And I'm sure a lot of people are wondering, is it worth it? This is a good way to earn income from home. Is it a growing trend? What are some of the laws and all of that that we need to know?
2:21.4	So let's start at first with some introductions. Tell us a bit about yourself and your mission.
2:26.8	You said you have four other people that create content with you when it comes to farm stands.
2:31.5	So yeah, give us the intro.
	...

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