It's constant never ending improvement man, that's what we're here.

I mean we're all growing. Success is known, it's running, the rents do every day.

So what are you gonna do about that?

Helping business leaders grow themselves, their team, and their profits.

This is on trade leadership.

Now here's your host, Ken Coleman.

Coming to you from the Music City, this is the broadcast of leaders by leaders,

thank you so much for joining the conversation.

Here's what's coming up for you today.

CEO and co-founder of Dutch Bros Coffee and Good Friend Travis Boersma joins us.

And then Daniel Tarty, our Executive Vice President of Business and Leadership.

We're gonna bring you some teaching from Daniel on how to get your team members to act like owners.

Well I have enjoyed getting to know Travis Boersma.

The man, the leader, and I gotta tell you, I've enjoyed just as much watching the culture that he created and has continued to foster.

When we're around the team members of Dutch Bros, it's just like being around a warm light.

Everything about them really permeates the culture that Travis and his leadership team have sought to create

and they've done an incredible job doing it.

Dutch Bros Coffee is the largest privately held drive-through coffee company in the US.

He started the company in 1992 and since then the company has grown to more than 325 locations with 10,000 team members in seven states.

And he also has brought about 400 team members to our Entry Leadership Summit.

This year they've been at multiple summits and it was at the summit that I got to spend a little time with Travis.

Here is our conversation.

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