#322: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 30 January 2023
⏱️ 34 minutes
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Summary
Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers.
Today we’re going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, I’d like to welcome Jascha Kaykas-Wolff, President at Lytics.
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Transcript
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| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.9 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:06.9 | For over 25 years, since the advent of Microsoft Internet Explorer version 2, brands and marketers |
| 1:13.0 | have been relying on browser cookies for many things, including the now $477 billion global |
| 1:19.3 | digital advertising industry, which is expected to grow to $786 billion by 2026. |
| 1:26.2 | Many events have transpired over the last several years, most notably an increased shift |
| 1:30.4 | in concerns over consumer data privacy that have already blocked third-party cookies on |
| 1:35.6 | some browsers, such as Apple Safari and Mozilla's Firefox, and the final step will be when |
| 1:41.3 | Google bans them currently scheduled for some time in 2024. |
| 1:45.6 | Leading customer data platform Linux recently released a white paper called Life After |
... |
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