Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.

Enjoy more career fun, wins, meaning, and money.

With your host, Pete McKitis.

Hello and thanks so much for joining us here

for episode 322 with Michael Fortin.

Do you ever find yourself having to persuade folks to help you out,

to collaborate, and maybe you don't have the actual authority

to command or demand that they help out.

Well, Michael Fortin has some excellent perspective on this.

He is a legendary copywriter.

He hates that word, but it's fun to say it's true.

He is a master of choosing words to be persuasive. So you'll learn one, the

platinum rule for persuasion, two, the oath formula to better know the people you need to

persuade, and three, the so what technique to bridge arguments and

persuade folks. So if you'd like to take a look at the show notes or the

transcript or the links to items we've referenced it's over at awesome at your

job.com slash f three two two and while you're at awesome at your job

dot com I recommend you check out some of our cool stuff one of the coolest of stuff

is the gold nugget email list so if you find yourself listening to the show but your hands are

tied up cooking running

driving at Ketra well we take those notes to you and send them right to you win a new

guest that goes live you also get access to the full archive of 322 guests and more to come from everybody for a quick summary note goodness over to awesome at your job.

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