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A Well-Designed Business® | Interior Design  Business Podcast

322: Deborah Von Donop: Understanding Why and How to Monetize Your Interior Design Blog

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 8 May 2018

⏱️ 71 minutes

🧾️ Download transcript

Summary

Welcome to today's episode! On the show today we are going to be having an in-depth conversation with Deborah Von Donop, an interior designer, and well-known blogger. We will be talking to Deborah about monetizing your blog and also about how and why it is really important to create a content-rich blog, in order to drive readers and design enthusiasts to your website for the opportunity to monetize through affiliate links and sponsored content. Listen in to find out more about networking as your biggest resource for growth.               Deborah is the principal of DVD Interiors in Connecticut and she is the editor and founder of the national blog DVD Interior Design. Deborah also guests blogs for a number of other sites, including Westchester Magazine, I blog Magazine, Blissfully Domestic.Com and more. She writes weekly posts about design resources, highlights from industry events and also interior design topics which are aimed to educate and inspire her readers. Deborah's experience includes a BFA in Interior Architecture from Cal State University in Long Beach, a CCIDQ certification, an NCIDQ certification and a LEED GA credential. All of this combines really well to bring an in-depth knowledge to all of her projects. Listen in now to find out what Deborah has to share about upping your game in social media. Note- This show with Deborah pairs very nicely with the upcoming show featuring Claire Jefford, which will air next week. It follows up on today's show with how to create your own content to sell through your website and blog, so be on the lookout for that! Show highlights: Deborah discusses her evolution from interior designer to online media marketing expert. How Deborah really got to grips with the online marketing space from the inside out. How the online marketing space has really widened Deborah's opportunities. How Deborah is now applying her experience from her blog, over the last few years, to her interior design business. Why Deborah really loves to teach people about the importance of republishing their work. Why you really have to give a lot before asking for anything back in the online space. Three good places to start with monetizing your blog. How advertising has evolved to become more sophisticated. Making money through affiliate marketing. Why middle bloggers are rising in the online space. Why you should always be consistent with your message in the online space. About word of mouth marketing. Ten great online environment options. Getting your blog to the point where you can monetize it. How much traffic you need to be a successful affiliate marketer. The benefits of using evergreen content in your blog. Creating income through sponsored content. Why you have to be really passionate about blogging to make it. Links: To contact Deborah, or to get her Visibility Package go to DvD Interior Design  Book mentioned on the show: Jab Jab Jab Right Hook by Gary Vaynerchuck. To get all the details about the Kips Bay show-house go to Kips Bay show-house

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,

0:05.6

which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?

0:11.1

Big news, right?

0:12.6

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.2

Now, the batch designers exhibit is titled the Underground Library,

0:23.8

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.6

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,

0:43.5

artifacts, and books of black legacy.

0:46.9

In reimagining and repurposing the Andrew Carnegie Personal Library,

0:52.7

badge invites you to examine the power of home libraries

0:56.1

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.3

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.7

the flat panels for the windows. We used a custom design fabric

1:12.5

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a

1:20.0

point to visit this inspired space the next time you are in New York City. The exhibition runs

1:25.5

from November 24 all the way through August 10th,

1:30.0

2025. So you have plenty of time to get this on your calendar. We will put links in the show notes. Welcome to a well-designed business.

1:50.9

My name is Luann Nygaara, and I'm so glad you found this podcast.

1:54.8

Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up.

2:00.7

So I know and I understand

2:02.6

the challenges you face in running your interior design business I also know that your talent

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