#322: Creating An Authentic Brand w. CEO, Podcaster + Wellness Entrepreneur Siff Haider
ACTIVATE
Mimi Bouchard
4.4 • 976 Ratings
🗓️ 7 September 2022
⏱️ 44 minutes
🧾️ Download transcript
Summary
Siff Haider, the Co-Founder + CEO of the notable wellness company Arrae, shares the story behind the brand’s inception and their 360 approach to wellness. Siff sheds light on the importance of creating a valuable brand through personal experience, authenticity, and understanding.
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Welcome to MIMI — a weekly podcast show that will inspire you to become the ultimate version of yourself. Featuring segments on motivation + success, personal development, relationships, health and wellness, host Mimi Bouchard drastically revolutionized her own life and now shares her insight + teachings; leaving listeners feeling excited and determined to pursue their ultimate potential. If you're looking to upgrade your life in any way, you're in the right place.
Transcript
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| 0:00.0 | My name is Mimi Bouchard and I'm a personal development junkie that is here to help you |
| 0:06.6 | transform your life so that you can truly tap into your ultimate potential. |
| 0:11.5 | I'm a meditation teacher and a podcaster and in this podcast I am |
| 0:15.3 | raw I am real and I share everything I possibly can to make this journey of |
| 0:20.2 | self discovery and transformation easier for you. Enjoy. |
| 0:28.0 | Hello everybody. Welcome back to the Mimi podcast. I am here with the lovely SIF |
| 0:35.9 | Hater, the co-founder and CEO of Ray, which you guys have probably heard of |
| 0:42.1 | wellness, supplements, all natural, I guess what do you call them? |
| 0:47.4 | Like they're just like I actually just took two calm pills before this because I've had a really intense day and I was just |
| 0:53.2 | thinking about having you on the show and I was like I need calmness so honestly I do |
| 0:59.9 | not do podcast interviews without taking calm. |
| 1:03.1 | I'm like very sweaty without it. |
| 1:05.6 | So I'm just like, it's my lifeline, I need it. |
| 1:08.8 | What would you call your brand? |
| 1:10.4 | Like it's a wellness company, that's what I know for sure. |
| 1:12.2 | You have two |
| 1:12.6 | hero products below yeah on top tell us about tell the audience but what you how you |
| 1:17.9 | describe these products we're gonna get into your story as well but just to |
| 1:21.4 | because I know everyone's probably heard of a ray |
| 1:23.6 | like everyone sees everyone post about it. It's become very like it's very |
| 1:27.7 | aligned with the health and wellness industry right now and I see your |
| 1:31.0 | products everywhere and I've loved them and I remember I got some in the mail a year ago |
... |
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