320: Sales Tactics that Actually Work in Getting Your Customer to Buy
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 14 March 2023
⏱️ 31 minutes
🧾️ Download transcript
Summary
Let's face it: as entrepreneurs, half of our job is marketing. Trying to communicate the value of our products or services in a clear, ethical, and results-generating way.
A lot of us weren't born natural salesmen. Many entrepreneurs start out as creatives or artists who just LOVE something so much they have to share it with others.
We break down 7 of our favorite sales strategies that we use regularly in our brands that we believe in and feel aligned with.
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle podcast. We are your hosts Evie McCloud and Lindsay Roman. |
| 0:05.6 | We love that you are here today, friend. Today's episode is going to be a fun one. |
| 0:10.6 | And to be honest, we haven't done too many episodes before with this specific topic so I am excited to dive all in to sales strategies. |
| 0:20.0 | Now let's face it as entrepreneurs half of our job is marketing, trying to communicate the value of our products or services in a clear, ethical, and a results generating way. |
| 0:30.0 | But let's also be real, a lot of us weren't born natural salesman. |
| 0:34.6 | Many entrepreneurs start out as creatives or artists who just love something so much |
| 0:38.9 | they have to share it with others. |
| 0:40.8 | And let's also just address the elephant in the room. |
| 0:43.6 | When many of us think of quote unquote sales, |
| 0:46.8 | we often get this picture of like a slimy car salesman |
| 0:49.9 | that just feels so inauthentic in it for themselves and in a way out to get you. |
| 0:55.4 | Bottom line, sales can just feel straight up overwhelming and intimidating to a lot of us. |
| 1:00.4 | Like how do we sell with integrity and avoid manipulation while also |
| 1:05.8 | recognizing the psychological aspect that goes into sales and embracing kind of |
| 1:10.5 | how the human mind works and how do we communicate the value of our product or |
| 1:15.1 | service without coming across as a lazy car salesman. So many tricky questions |
| 1:19.5 | when it comes to sales so we are excited to dive into this episode today. |
| 1:22.8 | We break down seven of our favorite sales strategies |
| 1:25.5 | that we use regularly in our brands that we believe in and feel aligned with. |
| 1:29.6 | Grab a notebook, your favorite beverage, |
| 1:31.3 | and get ready for a nitty gritty biz chat. |
| 1:33.8 | You ready? Let's go. |
... |
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