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The Marie Forleo Podcast

32: Should You Put Your "Real" Personality Into Your Brand?

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.71.7K Ratings

🗓️ 5 September 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

Ever wonder how "real" you should be in your business? If you're afraid that the authentic you would offend customers or make you appear unprofessional, watch this episode and learn how to strike the right balance. Showing your personality doesn’t mean you have to show everything. @MarieForleo

Transcript

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0:00.0

Hey, I'm Marie Forlio, and this is the Marie Forlio podcast.

0:03.7

If you want to talk about your business, your life, your health, your relationships, and even more,

0:08.8

I gotta tell you, you are in the right place.

0:10.9

We do it all with humor and heart, so let's dive in. Oh Marie. Can you tell me? Answer please. Oh, baby. Oh baby, baby. Can you help me? Help me. Help me. Hey Marie.

0:31.3

Yeah, Marie.

0:34.0

Today.

0:37.0

Today's question comes from Lisa and she writes.

0:43.8

Hi Marie, I'm pretty clear on my business idea,

0:45.8

but in my writing and marketing,

0:47.5

I keep freezing up in the voice department.

0:50.2

I have a very in your face kind of personality. People say I'm funny, but it seems like the minute

0:55.0

I start trying to write on my blog, I get stuck. In my head I say, okay, am I going to be like

1:00.4

Chelsea handler and just put it all out there? or do I need to rein it in and be more professional?

1:06.7

My question is, will my brands voice still be authentic if I censor myself and hold something

1:11.7

back? Should I show my real personality or come up with one

1:15.2

that's more appropriate?

1:16.8

Lisa, this is a fantastic question. Now the good news is you don't have to choose between

1:21.3

your real personality and an appropriate one.

1:24.3

Let me explain what I mean with a little story about something that just happened a few months ago.

1:29.5

So I usually love riding bikes, but in the city I get a little afraid of bikes.

1:36.0

Why? Because there's crazy cab drivers everyone is always texting no one's really paying attention and I really like my life.

1:43.0

All right, first sunny day of spring.

...

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