#32: Jesse Cole, Savannah Bananas Owner & Founder Fans First Entertainment—What Makes You Stand Out?

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 26 March 2021

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s guest is Jesse Cole, the Founder of Fans First Entertainment & Owner of Savannah Bananas. He’s the one-of-a-kind innovator behind the incredible (and unlikely) popularity of this small Coastal Plain League baseball team. That’s because the sell-out crowds at a Savannah Bananas game aren’t really there for the baseball. They’re there for the dancing grandmas and conga lines and – get this – the underwear salute! Now, there’s a phrase you never saw coming on a leadership podcast! But this is all a part of Jesse’s plan. He knows how to stand out and get attention – and even better, he does it all because he truly loves fans and customers. If you want your business to stand out, this conversation is going to be an absolute game changer for you. You’ll also learn: One simple exercise to help you disrupt a category A question you can ask to get more attention for your product or service How to get inside the head of your customer so you can serve them better Two ways you can bring your core values to life for your staff and customers Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0	Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best leaders in the world.
0:09.9	I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.
0:17.1	That's what this podcast is all about.
0:19.8	My guest today, well, let me tell you something. He is
0:23.0	one of a kind, a true innovator and one of the best marketing people I've ever met. I'm talking
0:28.9	about Jesse Cole, the founder of Fans First Entertainment and owner of the Savannah Bananas.
0:35.4	Now, the Savannah bananas are a baseball team competing in the
0:38.8	Coastal Plain League, but you don't go to their games for the baseball. No, you go for the dancing
0:44.4	grandmas and the conga lines, and get this, the underwear salute. Now, there's a phrase you
0:50.8	probably never expected to hear on this podcast. But this is all part of
0:55.1	Jesse's plan. He knows how to stand out and get attention. And even better, he does it because
1:01.0	he truly loves his fans. If you want your business to stand out, this conversation is going to be
1:07.3	an absolute game changer for you. So here's my conversation with my good friend
1:12.0	and soon to be yours, Jesse Cole.
1:20.5	I have to just start out.
1:22.9	You can't see this listeners, but I'm looking at Jesse
1:26.1	and he's got on a yellow tuxedo and a yellow hat and yellow shirt.
1:31.8	What's behind all of that, Jesse?
1:34.0	I think I've been wearing the yellow tuxedo for now seven years.
1:37.9	It is my uniform.
1:39.7	You know, as I share, I played baseball my whole life, and I had a uniform that I played.
1:43.8	That was game time for me.
	...

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