Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile.world.

Welcome back to the agile brand. This is Greg Kilstromstrom I've been talking for the last few

episodes about the the things that have changed in in society and technology in our

industry that have really facilitated agile brands needing to exist and being successful.

First I talked about social transformation and really how shopping, buying, referring, word of mouth,

all of those types of things have changed with the

advent of the internet, as well as more recently with social media. Then I talked

about brand as experience in relationship where the brands and the brand

brand consumer relationship has really evolved over time and consumers have

more and more power and in the dynamic as they have more choices and want more specifically tailored things to themselves.

Then I talked about in the last episode market disruption, so how companies like Netflix, like Uber, like Square, have really disrupted

traditional longstanding industries and are really putting any established industry on notice that if you haven't been disrupted already,

you're probably ripe for disruption soon.

Today I'm going to talk about exponential technologies.

So when I talk about exponential technologies. So when I talk about exponential, what I mean is any technology that allows us to do, perform an action, but have it reach many different people in many different ways.

So I'll give a few examples of this.

So personalization is a great example of this where if I set some rules in place I can easily tailor

information for you know millions and millions of people so a very very simple

example of this is email.

So you know if you use something even as simple as MailChimp,

you're able to customize the first name and say,

...