You're listening to the online marketing made easy podcast episode number 32.

Welcome to the online marketing made easy podcast business advice so easy you feel like you're cheating and now your host Amy Porterfield.

Hey there Amy Porterfield here and welcome to another edition of the online marketing made easy podcast. I am delighted that you're here and this is the second ask Amy episode so far.

I just kicked off a new feature where every other week I will be answering questions that you send in so if you have a question I want to hear from you all you need to do is go to Amy Porterfield.com forward slash ask Amy and you can record your message there and I just might choose yours for the next one so I'd love to hear from you today our question comes from Gina so why don't we just go ahead and play it and then I'll dive in.

Hi Amy this is Gina over at impact wealth calm I'm a huge fan of your podcast and your content just love you're taking Q&A right now so my question is I've noticed that the Facebook layout has changed and things have moved around a little bit.

Is there anything I to know about this new layout to help me maximize my impact and exposure on Facebook. Thanks so much for taking my question and looking forward to hearing your answer.

Thank you Gina so much for the nice message I really appreciate it and this is a great question very timely and that's why I chose it for today so I thought why don't I just give you a break down about this new Facebook page layout so you know what to look out for and you know how to actually optimize the new layout.

Now you might not have the new layout just yet I recently got it so if you go to Facebook calm forward slash Amy Porterfield you will see the new layout there and it's not a huge huge change and it's not that big of a deal but it is important for you to know what to look for and there's one feature that I think is super cool and I'm going to tell you about that as well so let's just start from the top and I'll break it down for you in this new layout that everyone will eventually get so it's important that everyone kind of pays attention here.

In the new layout if we start from the top you actually will see new navigation across the top so you'll see new navigation which will include activity insights and setting so that's not very new but that's where it's located now what's kind of cool is to the right of your cover photo as an admin you're going to see some stats for that week so for the current week you'll see your new page likes overall post reach unread notifications.

And unread messages if you've deployed messages on your Facebook page so I don't have the private message button which you could find in settings I don't have that because I didn't want one more place for me to manage communication because it gets a little messy when you're getting tons of emails here and then you're getting messages inside Facebook here and then private messages there it just kind of got out of control so I've turned mine off but if you're a smaller business and maybe you have a business where people don't want to necessarily put it in the middle of the day.

So I'm going to ask you a question but they might have questions turning on the message button on your Facebook page is a great idea so again go into settings and you'll see that so it's great about these stats to the right is that if you are actually tracking your activity on Facebook just opening up an Excel spreadsheet or Google Doc or whatever and just every week charting those numbers let's say every Friday you do it you'll see if you're getting better or worse or whatever it might be especially in terms of the overall post reach which I think is an interesting thing.

So if you're a member that includes clicks and shares and comments and likes on each of your posts so working your way down just a little bit more actually let's jump back up the cover photo you know the big photo across the top the only thing that's changing with that is that Facebook is now putting your Facebook page name kind of over the cover photo to the right of your profile photo.

Then you have your profile photo just right there in the left corner and now right next to that you're going to see your page name I don't love this because it blends into our design of our cover photos so it's something to be mindful of you never want to cover photo where some kind of text from Facebook is covering up your text that you have on your cover photo it just looks sloppy so just be careful to not actually put any text or graphics in that area you'll see it on my Facebook page where they've put it.

So working your way down underneath the cover photo you're going to see some tabs I'm going to talk about those tabs in just a moment but if you work your way down just a little bit more if you schedule post directly from your Facebook page you're actually now going to see this really cool note at the top by guess kind of notification that says scheduled post and then it tells you when your next scheduled post is supposed to come out so we schedule our post directly on our Facebook page.

And because of that now we know quickly where to get to those scheduled post you can look at them and edit them and all that good stuff but you also know when the next one's going to come out so I love that feature right there below the cover photo below the tabs you'll see an actual notification there.

So let's talk about the two columns on your Facebook page because now it's pretty much broken up into two columns the column to the right are your Facebook post so when you post on Facebook you're going to see it now in just one column which I love.

Just one column and it's all your Facebook post in your interaction with your fans the left column is going to be all the information about your business so if you're local business in that left column you can actually display your map your hours of business phone number website URL so all that good stuff that you need there plus it will show the photos in the videos that you've posted on your page now that's all in the left column.

If you're a business that does business primarily online then what you're going to see are your Facebook fan likes information about your business like your website and you can actually put in a little note in the about section apps if you have any Facebook apps you'll actually see them in the left column as well as across the top photos videos any post to your page that are not post from you you'll actually see those in the left column as well.

So just to back up a little bit in that left column you're going to have a little area if you're not a local business to write a little blurb and I used to teach in the old layout to add a little blurb in there about your website and then the URL to your website so people can click there and go directly to your website but now it's changed a little bit so here's what I suggest to get more strategic on your Facebook page in that little about section in your left column of the new layout.

I want you to put a little blurb about a giveaway you have if you are capturing email addresses with like a lead magnet so a free ebook a cheat sheet of video series whatever it might be so tell people what it is and then include a link to it because below that then you'll have a link directly to your website so now you're going to get two links directly on your Facebook page many years ago when I worked on Tony Robbins Facebook page we had Gary Vincere.

We had Gary Vaynerchuk actually review it so Tony got Gary to review our new Facebook page and the only feedback Gary gave at the time was to make sure you have a URL in that about section because it's the only place on your Facebook page that is directly linkable all the time it shows up all the time to your website well that still stands and this is what five six years later so in that about section directly on your Facebook page on the timeline they don't have to click on the page on the page.

So you can go back to go back into the about section if you click about you can go into this section where there's tons of information about your business and I encourage you to put a lot of information in there but if you're just looking at your Facebook page on the timeline then you will see a link to your website so you definitely want that but in that little blurb that you can add to the top make sure to include a URL to a free giveaway so now you're not only driving traffic to your website but if people are interested you're also getting them to sign up for your ebook.

...