#317: Creating a Profitable Boutique in 8 Months

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 8 June 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.

Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

Episode Rundown:

0:06:20 Starting my Boutique
00:10:20 Outsourcing is Key
00:16:41 Marketing on Tiktok and Instagram
00:19:35 Planning Content
00:26:07 Creating Community

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey guys, welcome to episode number 317 on the boutique chat podcast. This week, if you're a brand
0:06.6	new boutique owner, I am so excited to introduce you to my friend Morgan Phillips. She is the founder
0:11.0	of the Back Road Babe. And she's talking about her journey from wanting to work on an influencing
0:16.9	business to turning into a boutique and what it is really like inside your very first year
0:22.1	as a brand new boutique owner. I love Morgan's style. I love that she has a very specific niche that
0:28.6	she's in and she's in a style niche that is uncommon in her part of the country. So knowing what
0:34.7	it's like to stand out, to fit in, I think you guys are going to relate to this episode.
0:39.8	So get ready to meet my friend Morgan Phillips, the founder of the Back Road Bay.
0:48.2	Let's talk about your business, strategy, and the juicy details of what actually works.
0:53.0	From mainstream fashion to fashion on
0:55.3	Main Street and the entire ecosystem behind it. How do we scale your company and do it with the
1:00.2	balance and the happiness that we all seek? Let's hear from those insiders, experts, and
1:04.9	strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique hub,
1:09.3	and I can't wait to chat.
1:29.0	Hey guys, welcome back to the podcast this week. I am so pumped. Morgan Phillips is here with me, The Back Road Babe, and if you guys are newer boutique owners or this is something like you're excited about building your business from the start or you're excited
1:33.3	about maybe digitally marketing yourself for the first time using TikTok and just, can I just
1:39.8	call it young people social media, Morgan? If that's you, you're going to have a lot to take away today.
1:46.7	And if you are listening to the podcast, you can also catch the video of us live on YouTube as well.
1:51.7	So Morgan, welcome to the show today.
1:54.2	Thank you so much for having me.
1:55.7	I'm so excited to be here.
1:57.5	I'm so excited to have you because I actually just placed an order on your website today.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.