315 - Kevin Allocca: The Economics of Entertainment... This is What Makes Videos Go Viral

The James Altucher Show

James Altucher

Education, Business

4.6 • 2.7K Ratings

🗓️ 8 February 2018

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you're trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way." Show Notes: Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching by Kevin Allocca Kevin's TED talk "Why videos go viral" Ylvs's videos: "What Does the Fox Say" and "What's the Meaning of Stonehenge" GANGUM STYLE David after Dentist Charlie bit my finger The making of GANGUM STYLE The Star Wars Kid Chocolate Rain with Tay Zonday My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube) "Lazy Sunday" by Adam Samberg (an SNL Original short) Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career) Ze Frank (created the video unit at BuzzFeed) "Friday" by Rebecca Black Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg I write about all my podcasts. Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Youtube Follow me on Social Media: Twitter Facebook Linkedin Youtube Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	This isn't your average business podcast and he's not your average host.
0:06.4	This is the James Altiger Show on the Choose Yourself Network.
0:10.4	Today on the James Altiger Show.
0:15.6	Given that you're head of culture and trends at YouTube and you know everything,
0:20.2	what would your best advice be?
0:22.2	If you were to say to yourself today, okay, I want to build a YouTube subscriber base,
0:28.2	how would you go about starting it now?
0:31.2	I was talking with someone who is a celebrity in he's a comedian in the Middle East.
0:36.2	I was saying you got to get on YouTube and he's like, oh yeah, I'm trying to get a crew
0:40.8	and figure out we're going to, I was like, no man, just like you're very funny,
0:43.8	you're a very personable person, just from making stuff.
0:46.6	This is the thing that is my first advice to everyone is you got to start making something,
0:51.6	and like it doesn't just don't pay attention to how many people are looking at.
0:54.6	They don't be precious about everything immediately.
0:57.0	Especially at the outset when you're trying to like establish what your voice is,
1:00.2	you're trying to establish what your perspective is, if you have a format or a show type
1:04.4	that you're developing, these things need to be incubated in a way.
1:07.6	But at the end of the day, like if you don't care enough about the thing that you're making,
1:11.8	that you want to live it, breathe it, be obsessed with it all the time,
1:14.8	it's a really hard life.
1:16.0	Try to be successful at it, especially on line.
1:19.0	I feel like my guest today is at the center of the universe.
	...

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