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The Side Hustle Show

315: From Toy Guns to a Full-Time Business

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 27 December 2018

⏱️ 42 minutes

🧾️ Download transcript

Summary

“There was no safety net, it had to work,” Kelly told me. Kelly Hardwick was talking about her business and blog, FemmeFataleAirsoft.co.uk. It’s a site she built to write about her new hobby in airsoft, which Kelly described as a war games sport, like the Call of Duty video games in real life. Kelly started playing airsoft regularly in 2014. However, she was disappointed with the lack of airsoft content online for women. "Be the change you want to see in the world, right?" she told me about why she started her blog.  She started her blog along with an Instagram account, and it’s actually been her Instagram following that has become the linchpin of her business. Her Instagram following has gone from 0-65k in less than 4 years, and it's this popularity on Instagram that has helped her land paid guest posts, social media sponsorships, grow her social media management business, and secure other business opportunities. Tune in to hear how Kelly has grown her audience from 0 to more than 60k followers, how she first monetized her blog, and how she develops profitable relationships with other companies in the airsoft space. Full Show Notes: From Toy Guns to a Full-Time Business

Transcript

Click on a timestamp to play from that location

0:00.0

Side House will show at 315 how shooting toy guns turned into a full-time business.

0:07.0

What's up, what's up, Nick Loper here? Welcome to the Side Hustle Show because you have to be the change you want to see in the world.

0:16.0

We're continuing our online business series this week with Kelly Hardwick from Femfatal Airsoft.co. UK. It's a site she built to write about her new hobby in Airsoft

0:28.0

which don't feel bad if you never heard of it I was in the same boat

0:30.8

Kelly describes it as a war games sport, like the call of duty video game

0:36.0

but in real life. I think of it as a close cousin to paintball, but more realistic and Kelly

0:41.6

says maybe less painful.

0:43.8

Because of her blog and social media presence,

0:46.4

Kelly has turned that hobby into a full-time business

0:49.7

through sponsored content, freelance writing,

0:52.2

and social media management in this niche.

0:55.1

So stay tuned to hear how she's grown her audience from zero to over 60,000 followers, how she

1:00.6

first monetized her blog, and how she develops profitable relationships with other companies in the Airsoft space.

1:07.0

Notes and links for this one, plus the full text summary are at

1:10.8

Side Hustle Nation. Com slash Airsoft.

1:14.2

As you listen in, you'll be thinking of how you can do the same

1:16.7

for whatever hobbies you may have.

1:18.7

And even though the blog itself, in Kelly's case,

1:21.1

is not the biggest chunk of the revenue pie. It is the

1:24.1

linchpin of this business, the home base that started at all. When you're ready to

1:28.3

get your home base online, check out my free video course at side hustle

1:32.3

website.com on how to do it quickly and when out my free video course at side hustle website

...

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