314 Ultimate Guide to Facebook Advertising by Bob Regnerus

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 15 January 2021

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche

New Customers Are Waiting...Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users.

Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.

Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.

You'll discover how to:

Maximize your ad ROI with newsfeeds, videos, and branded content
Create custom audiences from your contact lists, video views, and page engagement
Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
Boost your Facebook ads using the Audience Network and Instagram
Follow the three-step formula for successful video ads
Maximize campaigns and increase conversions on all traffic to your website
Track and retarget engaged users by leveraging the Power of the Pixel
Make every page on your website 5-10 percent more effective overnight

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ultimate-guide-facebook-advertising-bob-regnerus

Transcript

Click on a timestamp to play from that location

0:00.0	Hello this is Bob Regneris co-author of the Ultimate Guide to Facebook advertising and you are
0:05.2	listening to the Marketing Book Podcast.
0:07.6	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:15.0	changing field of modern marketing.
0:17.7	And now here's your host, Douglas Burdett.
0:21.0	Hello, and thanks for joining me on the marketing book podcast where each week I publish an interview
0:26.0	with the author of a new marketing or sales book and which was named by Forbes as one of
0:30.0	11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10
0:35.4	podcasts that will make you a better market. Don't worry about taking notes. You can
0:39.3	find links to everything linkable in this episode's website page at marketing book podcast
0:44.2	and since you're a listener to the marketing book podcast and I read every book
0:48.6	featured on the show if I can recommend a specific marketing or salesbook or any other resource I know of for whatever
0:55.6	challenge you're facing, send me a LinkedIn connection invite with a message indicating
0:59.6	you're a listener so I won't mistake you for a spam or ignore you and I will do my best to get you pointed in the right direction
1:06.8	I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and somewhat overwhelming world
1:15.1	of modern marketing and sales. My day job is running a marketing agency that helps manufacturers,
1:20.2	industrial companies grow their revenue.
1:23.0	To learn more about the problems we solve and how we do it, visit sales artillery.
1:27.7	com.
1:28.7	All right, enough yacken, let's get on with the show.
1:32.1	Today we welcome Bob Rigneris
1:33.7	to the marketing book podcast.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.