313 The Influencer Code by Amanda Russell
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 8 January 2021
⏱️ 61 minutes
🧾️ Download transcript
Summary
The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.
From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever.
More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything.
Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood.
Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code.
The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals.
The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/influencer-code-amanda-russell
Transcript
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| 0:00.0 | This is Amanda Russell, author of The Influencer Code, |
| 0:03.4 | How to Unlock the Power of Influencer Marketing, |
| 0:06.2 | and you are listening to The Marketing Book Podcast. |
| 0:09.5 | Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest thinking |
| 0:16.1 | in the quickly changing field of modern marketing and now here's your host Douglas |
| 0:21.8 | Burdett. Hello thanks for joining me on the Here's your host, Douglas Perdac. |
| 0:23.0 | Hello, thanks for joining me on the Marketing Book Podcast, |
| 0:26.0 | or each week I published an interview with the author of a new marketing or sales book, |
| 0:31.0 | and which was named by Forbes is one of 11 smart podcasts that will keep |
| 0:35.1 | you in the know and named by LinkedIn is one of 10 podcasts that will make you a |
| 0:40.8 | better marketer. Don't worry about taking notes, |
| 0:43.2 | you can find links to everything linkable |
| 0:45.0 | in this episode's website page |
| 0:46.7 | at marketingbook podcast.com. |
| 0:49.4 | And since you're a listener to the marketing book podcast |
| 0:52.3 | and I read every book featured on the show if I can |
| 0:55.3 | recommend a specific marketing or sales book or any other resource I know of for whatever |
| 1:00.5 | situation you're in send me a connection invite on LinkedIn |
| 1:03.7 | where we can chat, and I'll do my best |
| 1:05.6 | to get you pointed in the right direction. |
| 1:07.5 | Speaking of LinkedIn, this episode |
| 1:09.9 | is sponsored by LinkedIn Marketing Solutions. |
... |
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