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You're listening to Kivocal to CEO, episode 313.

In less than six months, Michelle Mace Curran went from being a $20,000 speaker to commanding $30,000 per keynote, while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue.

In today's case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot

to grow her speaking business with military precision and the needle moving decisions that made

her 50% rate increase successful. Welcome to Cubicle to CEO, the podcast where we ask

successful founders and CEOs, the business

questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind the business

in a case study style interview with a leading entrepreneur who shares one specific growth

strategy they've tested in their own business, exactly how they implemented it, and what the results

and revenue were. You'll also hear financially transparent insights from my own journey

bootstrapping our media company from a $300 freelance project into millions in revenue.

Hey, Hey everyone, welcome back to the show. Today I'm joined by a very special guest, Michelle Mace Curran. She is a combat veteran, former fighter pilot, and only the fourth woman in

history to fly as a lead solo for the Thunderbirds, the U.S.

Air Force's elite demonstration squadron.

I know I am so impressed by your background, but what's really cool today about this case study

is Michelle's going to share how a lot of the skills that she learned from her military

...