312. The Final “Wave” of Self Storage Investing Is Here
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 2 September 2025
⏱️ 24 minutes
🧾️ Download transcript
Summary
The final wave of wealth creation in self storage is here. After this, smaller investors will have a very tough time breaking into the industry.
I already missed out on the first wave, but successfully rode the second. Now, the self storage swell is starting again, but this time, small, medium, and large self storage investors will all benefit. Are you ready to ride?
I’ve been investing in self storage for two decades. I bought during the crash when everyone said I was crazy, called the self storage bubble before it ballooned, and am now
warning you about the new “wave” of wealth coming for self storage. Many mom-and-pop storage facilities have already been bought up during the second wave, taking us from 90% small investors in the market to only 50%. That number is shrinking every day, and your first or next self storage investment is being bought up.
How do you get in the game so you can profit heavily from what’s to come? I’m giving you the complete game plan, outlining the first two “waves,” how to take advantage of the third one coming, and even sharing a free resource you can use to get in the know before 99% of other investors. Self storage investors could be wealthier than ever before, but if you don’t own, you won’t catch the wave.
What you’ll learn in today’s show:
- The final wave of self storage wealth that’s coming very soon
- The old vs. new self storage model and how to create wealth with a small or struggling facility
- How to run your storage facility like a business (and make it worth much more)
- Why “consolidation” is coming, and only owners will profit from the change
- The new technology that is about to change self storage investing forever
—
We’ll be hosting a live webinar in September diving into how AI is changing the self-storage industry. Make sure you don’t miss it—sign up for our newsletter today and you’ll be the first to get the official date and registration link! https://ajosborne.com/newsletter
Register for the Self Storage Income Live Event: https://www.selfstorageincome.com/live-event
Transcript
Click on a timestamp to play from that location
| 0:00.0 | We are on the third wave of wealth creation and the last one in self-storage. |
| 0:07.0 | I missed the first wave of wealth creation, but in the early 2000s, me and my partners got in on what would be the second wave. |
| 0:17.0 | Now is the third. The industry is consolidated, And this next wave is going to be massive. |
| 0:24.7 | It's dominated by the new business model. And today, I'm going to walk you guys through the new |
| 0:33.0 | business model so that you can make sure that you don't miss this third wave of wealth creation |
| 0:40.3 | in self-storage as this incredible industry continues its consolidation phase to rival asset classes |
| 0:49.3 | like commercial, multifamily, and others. Welcome to self-storage income, everybody, and I am excited |
| 0:56.8 | to ride the next wave with you. |
| 1:04.8 | The business model to be successful in self-storage has changed, and it's never going back again. So what is changed and what's |
| 1:14.6 | this model that you can adopt easily to outperform other commercial real estate assets |
| 1:21.0 | or other investing strategies? Well, it's a combination of a lot of different things. We're going to break each one down in a way that you can understand and apply. |
| 1:33.3 | All right, everybody, quick interruption. I wanted to let you guys know about our live event, SSI Live going on this September, the 16th through the 19th. |
| 1:42.3 | It's going to be in the beautiful location just south |
| 1:45.0 | of Ben, Oregon at the Sun River Resort. It's an absolutely phenomenal venue for this occasion. |
| 1:51.0 | This is the premier self-storage event of the year. You're going to be able to be there |
| 1:55.5 | live with me, with AJ, in a small intimate environment and it allows you to network with some of the best minds in the |
| 2:03.7 | self-storage industry from operations to remote operations to closing a facility to lending to |
| 2:09.9 | structuring deals everything in between you're going to be able to get a start to finish |
| 2:14.2 | understanding of exactly how to find deals how to put them together how to start owning and operating a self-storage asset from start to finish understanding of exactly how to find deals, how to put them together, |
| 2:18.2 | how to start owning and operating a self-storage asset from start to finish. |
| 2:21.8 | You're also going to be able to hear from individuals who have been a part of our SSI community |
| 2:26.3 | and membership where they started with just one facility and being able to leverage what they |
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