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CRAFTED Millionaire

311 | Becoming a Billion Dollar Brand with Jamie Kern Lima

CRAFTED Millionaire

Cayla Craft

Entrepreneurship, Mental Health, Education, Self-improvement, Business, Health & Fitness

4.91.3K Ratings

🗓️ 26 February 2021

⏱️ 37 minutes

🧾️ Download transcript

Summary

“Anytime you get a rejection or a setback, it’s important to get still and listen to your gut.” Listen as Cayla and her guest Jamie Kern Lima discuss her background, what it took for her to become a billion-dollar brand, her book, plus much more on this episode of the Mommy Millionaire Podcast.

Jamie’s dream was to become a news anchor, but when her rosacea got out of control, and nothing on the market could withstand the hot lights on set, she created her own makeup brand. Even though she had no experience in makeup and knew nothing about it, her gut kept telling her to quit her job and start her own business.

On her honeymoon, she and her new husband wrote the IT Cosmetics business plan and set out to launch it when they got home. It wasn’t easy, but she would not give up, and after three years of setbacks and being told no, the company took off. Jamie believes that self-doubt kills more dreams than anything.

Jamie talks about her book Believeit and why she is donating all the proceeds to Together Rising, she is also giving away free gifts to anyone who purchases her book, which you will find on her website: www.believeit.com. Jamie shares it is a miracle that she went from being a Denny’s waitress to selling her company for over a billion dollars cash. Jamie believes miracles are everywhere around us. When we look for miracles is when we see them.

Cayla just rebranded the Millionairess Society to become a coaching membership. Cayla says the first time she hired a business coach; everything changed in her life, all because she had somebody looking at her life and helping her find the blind spots and gain a new perspective on her past and her future. Cayla wants to make coaching affordable for everyone and invites you to join this coaching membership no matter where you are in your life right now; coaching will serve you. If you are ready for your life to be transformed, head on over to www.mommymillionaire.co/coaching to join this beautiful monthly membership. Say yes to you!

In This Episode:

  • [01:38] Welcome to the show, Jamie!
  • [02:32] Jamie shares her story and the journey to her billion-dollar business.
  • [03:32] “My story is about a girl who went from not believing in herself to believing in herself.”
  • [04:17] Jamie always thought she would be a journalist or a news anchor.
  • [05:39] Jamie started spending money on makeup to hide her rosacea, but nothing worked.
  • [07:19] Jamie kept having a gut feeling that she should launch a makeup company.
  • [08:32] Jamie discusses working with her husband and the challenges they faced.
  • [09:24] On their honeymoon, they wrote the business model for IT Cosmetics.
  • [11:18] They had three years of setbacks and no’s, but she knew her product was a success.
  • [11:56] Self-doubt kills more dreams than anything.
  • [15:00] Jamie believes the most important thing to remember is that everyone is susceptible to comparing themselves to everyone else.
  • [17:10] “I believe we are not here on this earth to compete with anyone else. I believe we are here to compete with who God made us capable of becoming.” 
  • [19:32] Are you out of the practice of listening to your own gut?
  • [21:09] Jamie talks about an exercise she shares in her book.
  • [22:30] Jamie discusses building the largest beauty brand on QVC.
  • [23:49] The second we change who we are authentically, we create an instant barrier of...

Transcript

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0:00.0

anytime you get rejection and you get a setback or you get someone that tells you know or they don't

0:04.8

believe in your dream. I think one of the most important things is to learn to get still

0:08.7

and to listen to your gut and say okay does this still feel like it's what I'm supposed to be doing

0:13.8

where I'm supposed to be going because you know a lot of people just give up after they're told no

0:18.9

once and they think their gut must have been wrong. Hello and welcome to the Mommy Millionaire Show.

0:27.6

This is your host Kayla Kraft. I am a mom of three multi-millionaire master life coach and money

0:34.9

mindset queen. I am so happy and thankful that you're here. I am actually on a mission to help

0:41.3

one million women make a million dollars or more a year that could be you. Every week I'm bringing

0:48.9

you inspiring stories to help you feel empowered to broaden your horizons to gain clarity and strategy

0:56.9

on living your best life. Over at Mommy Millionaire we pursue our lives with purpose and love

1:04.2

and the riches always follow. So stay tuned because I'm bringing you episodes twice a week.

1:10.3

I believe you are your biggest asset. So let's build you up today. Let's get into it.

1:16.1

Hello, my beautiful Mommy Millionaire. Today we have a really special episode. This is only the

1:29.9

second billionaire I have had the privilege and pleasure of interviewing. Today we have Jamie

1:36.4

Kern Lima. She started it cosmetics in her living room and grew the company into the largest luxury

1:43.0

makeup brand in the country. She sold the company to Gloriao in a billion-dollar deal and became the

1:48.7

first female CEO of a brand in its history. Her love for her customers and remarkable authenticity

1:55.6

and belief eventually landed her on the Forbes America's richest self-made women list.

2:02.4

Today she's a mother of two an investor speaker and thought leader who is passionate about

2:07.8

inspiring and elevating women. She's also an active philanthropist who has donated over 40

2:12.9

million in product and funds to help women face the effects of cancer with confidence.

2:18.4

So I'm excited to have Jamie on this show today. I first heard of it cosmetics. A couple of

...

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