You're listening to Kivocal to CEO, episode 310. Many remote teams struggle with connection,

culture, and performance, but Ginny Media is raising the bar. Founder, Jenny Saraswati-Cook,

recently led a company-wide culture assessment to evaluate how her remote team was experiencing

work satisfaction across five core drivers, sense of progress, challenge, autonomy, meaningful

goals, and team support.

When comparing the results, Ginny Media beat the industry average in every category, including

scoring an impressive 100% in team support.

Even traditionally tough metrics like autonomy and progress came in nearly 20 percentage points higher

than typical benchmarks for remote hybrid and even in-person teams. This is not a happy accident.

In today's case study, Ginny breaks down the intentional leadership strategies she uses to build

trust, motivate her team, and maintain high work satisfaction.

If you lead a remote team or plan to, this is a culture blueprint worth copying.

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't Google.

I'm your host, Ellen Yin. Every Monday, go behind the business in a case study style interview

with a leading entrepreneur who shares one specific growth strategy they've tested in their own

business, exactly how they implemented it, and what the results and revenue were. You'll also hear

financially transparent insights from my own journey bootstrapping our media company from a

$300 freelance project into millions in revenue.

Hi everyone. Welcome back to the show. Today I'm joined by Ginny Saraswati Cook, founder of Ginny Media. And we have a case study for you all around how Jenny has built a thriving

remote team that exceeds industry average satisfaction levels in their work,

particularly in the areas of team support where they scored 100%. That's impressive.

Congratulations. And also in the category of meaningful work where they scored 76.9% compared to an industry average of 60%. Now, if you're like,

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