310 - From Idea to Reality: The Story of Pursuit United

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 17 June 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Back in 2018 when we launched Pursuit Series single barrels, we didn't know where we were headed. We just knew it was fun to select barrels and get them out there. Little did we know, we would be heading down a path that would create a blend that just won Runner-Up in the first ever Ascot Awards. Pursuit United is a culmination of over a year of work by partnering with distilleries to create a bourbon that would appeal to the mass market of educated bourbon consumers, like you. In this episode, Fred asks Kenny and Ryan the questions on what it took to get here and what the future entails. Pursuit United will be available once again starting in July of 2021 on @drinkseelbachs and on retail shelves across KY, TN, TX, GA, IL, and CO. Stay tuned for more updates by following @pursuitspirits, including the anticipated release of Pursuit United Rye. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about pairing bourbon with food. Talk about the packaging. How did you come up with your blend? Tell us about each of the components. What were the challenges when creating this product? What did you think about the feedback? How do you feel about the negative feedback? When is the next release? @pursuitspirits Support this Podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0	it's like, remember Austin Powers?
0:02.2	He's like, if you ask me three times, like I have to tell you.
0:06.0	What's his name?
0:06.6	I'll never tell you.
0:07.6	What's his name?
0:08.2	Go to hell.
0:09.1	What's his name?
0:10.1	Fine.
0:10.7	This is episode.
0:29.7	This is episode 310 of Urbanbon Pursuit, the podcast featuring news, reviews, and interviews, with people making the bourbon whiskey industry happen.
0:36.6	I'm one of your host, Kenny Coleman, and before we start today's episode, talking about Pursuit United, here's your weekly bourbon news update.
0:38.6	Heaven Hill just completed a multi-year, $19 million renovation and expansion project to its visitor center in Bards Town.
0:45.1	Now called the Heaven Hill Bourbon Experience, it features an interactive and educational space
0:49.7	with multiple exhibits. This new space triples the existing capacity with more than 30,000 square feet
0:55.9	of usable space and can house 900 guests at one time. There is a walking gallery of interactive
1:02.0	exhibits that have speaking portraits and interactive screens with a lot of information about John
1:07.2	Fitzgerald, Elijah Craig, and many others. The new Five Brothers Bar and Kitchen located on the second floor will serve craft cocktails
1:14.9	and have bourbon tastings, including a new Five Brothers Bourbon, which is a blend of
1:19.9	five, six, seven, eight, and nine-year-old bourbons.
1:23.6	Lastly, is the new You Do Bourbon experience, where you can go through the entire sensory
1:28.4	process, stand in the shoes of a quality control expert, and fill your own bottle of Elijah
1:34.5	Craig, larceny, even barrel-proof Bernheim wheat, and a rotating option that would kind
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bourbon Pursuit, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bourbon Pursuit and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.