31: Les Gold: Money Lessons From a Hardcore Pawn Broker

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 11 February 2015

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I have the mac daddy of pawn brokers on the show, Les Gold. His Detroit pawn shop - American Jewelry & Loan · is the famous scene of the hit of the hit TV reality show, Hardcore Pawn, which is in its 9th season! Well, the show premiered in 2010 delivering to an unprecedented 2 million viewers and setting a record as truTV's most-watched series premiere ever. This success has catapulted Les into speaking engagements, sales training seminars, and even a recent TED talk. Les is known for his practical negotiating tips, which are often the topic of his media appearances including: Yahoo! Finance where I interviewed him about a year ago, Good Morning America, CNN, and Forbes. Three takeaways from this interview: Les' philosophy that "There's a customer for anything, the most important thing when you're trying to negotiate and why making mistakes doesn't make you a failure! For the full transcript visit SoMoneyPodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So Money episode 31, Less Gold.
0:05.0	You're listening to So Money,
0:07.0	with award-winning money guru Farno Shorabi.
0:10.0	Each day get a 30 minute dose of financial inspiration from the world's top business minds,
0:15.0	authors, influencers, and from Farnus yourself.
0:19.3	Looking for ways to save on gas or double your double coupons?
0:23.0	Sorry, you're in the wrong place.
0:25.0	Seeking profound ways to live a richer, happier life.
0:28.0	Welcome to So Money.
0:30.0	Hey everyone, welcome back to So Money. I'm your host,
0:34.1	Farnoosh Terabi. Quick question for you. Have you ever been to a pawn shop? I
0:41.0	really haven't. I mean, I have have but only when I was on an assignment to interview our
0:47.4	guest today who is less gold he is the owner of American Jewelry and Loan, famous scene of the hit TV reality show Hardcore Pawn, which is now in its ninth season.
1:01.0	He is the Mac Daddy of Pawnbrokers. His show premiered in 2010 and it
1:07.1	delivered to an unprecedented 2 million viewers and set a record as True TV's most watched series premiere ever.
1:16.0	That's huge. His success has catapulted less into speaking engagements, sales training
1:22.0	seminars,
1:22.6	and even a recent TED Talk.
1:24.4	So I'm pretty honored that he's on so money
1:26.1	with us today.
1:27.2	Less is a character.
1:28.9	He's known for his practical negotiating tips,
	...

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