#309a: 5 Ways To Pivot Your Online Business In A Crisis (Covid-19 Series)
The Amy Porterfield Show
Amy Porterfield
4.9 • 5K Ratings
🗓️ 3 April 2020
⏱️ 33 minutes
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Summary
Transcript
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| 0:00.0 | Right now, salons are closed. |
| 0:03.1 | Her stylist cannot go into their salon and make money. |
| 0:06.6 | So they're not servicing their clients right now. |
| 0:09.7 | So she actually had a launch that was coming up |
| 0:12.8 | and she could have one decided not to launch at all. |
| 0:16.4 | She could have said, |
| 0:17.1 | her stylist aren't making money right now, |
| 0:19.3 | so I can't possibly sell something to them. |
| 0:22.0 | Or she could have pushed her launch off and said, |
| 0:24.6 | okay, let's just wait and see what happens |
| 0:27.2 | with this pandemic and then I'll reevaluate. |
| 0:30.4 | However, she did not do either of those things. |
| 0:34.6 | Instead, she moved her launch up to meet a need |
| 0:40.4 | that was happening in the moment. |
| 0:43.0 | And she launched her membership site to her audience |
| 0:48.2 | and she pivoted her messaging. |
| 0:51.0 | And the messaging that really resonated |
| 0:53.9 | with these hairstylists and salon owners |
| 0:57.1 | was the fact that you might not have the gift of revenue, |
| 1:01.0 | the gift of money right now. |
| 1:02.6 | Money's not coming in, but you do have the gift of time. |
| 1:07.8 | And there's no better time than right now |
... |
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