309: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 20 July 2022
⏱️ 40 minutes
🧾️ Download transcript
Summary
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper.
Established in 2015, Cloth & Paper was birthed from necessity! Ashley left her corporate finance job of 9 years and needed to devise a plan on what her next career move would be, while fulfilling her dream of being an entrepreneur. While on the hunt for a new planner, she noticed that there weren't any on the market that quite fit her minimal aesthetic or needs. It was at that point her journey down the paper trail began.
She then spent endless hours and days designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. She ran C&P alone for the first year and a half, testing her true abilities as an entrepreneur. Today, she is still head designer, AKA mastermind, behind it all, growing Cloth & Paper into a brand with over 40 employees, 100K Instagram followers, and thousands of passionate customers.
In this episode she shares:
- What inspired her to start Cloth & Paper
- How she created her first planner insert on Microsoft Word!
- How her organic approach to marketing supported the growth of her business & so much more!
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This episode is brought to you by:
US Bank
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Guest Social Media Info
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Cloth and Paper- @Cloth_and_Paper
Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:07.1 | side hustle from passion project to profitable business. |
| 0:10.9 | And I'm your host, Nikaela Matthewsekome. |
| 0:13.8 | So let's get started. |
| 0:19.1 | So guys, this year has been all about getting back into a rhythm, defining success on |
| 0:23.9 | my own terms, and making it happen how and when I can. |
| 0:28.5 | And I know I'm not the only one with this renewed sense of determination to go after |
| 0:33.6 | it, keep pushing, and give myself grace in the process. |
| 0:37.4 | And today's sponsor, US Bank is here to help us meet our milestone and thrive while |
| 0:42.8 | we're at it. |
| 0:44.0 | This is the time to take the lead. |
| 0:45.9 | Start your side hustle, pick your side hustle back up, and start working towards success |
| 0:50.2 | and making your dreams come true. |
| 0:52.0 | US Bank is unique in its support of side hustlers and business owners. |
| 0:56.2 | The combination of their humanness, helpfulness, and friendly expertise makes them stand apart. |
| 1:02.7 | They are in your corner to help you master your finances and take the lead towards thriving. |
| 1:07.9 | Visit usbank.com for the tools you need to make your business boom. |
| 1:12.0 | If you've got goals, hopes, and dreams, visit usbank.com to make them happen. |
| 1:17.0 | US Bank is an equal opportunity lender and member of FDIC. |
| 1:20.5 | Hey guys, hey, welcome back to the show. |
| 1:24.5 | This is Nikola here with another episode of Side Hustle Pro. |
| 1:28.0 | Today in the guest chair, I have Ashley Reynolds, the founder of Cloth and Paper. |
... |
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