308 The Visual Sale by Marcus Sheridan
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 4 December 2020
⏱️ 58 minutes
🧾️ Download transcript
Summary
The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard
Video can help you close the deal in a virtual world and this book from award-winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it.
Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written.
Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/visual-sale-marcus-sheridan
Transcript
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| 0:00.0 | This is Marcus Sheridan, co-author of the Visual Sale. |
| 0:04.0 | How to Use Video to Explode Sales, Drive Marketing, |
| 0:08.0 | and Grow Your Business in a virtual world. |
| 0:11.0 | And you are listening to the marketing book podcast. |
| 0:17.0 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:21.4 | thinking in the quickly changing field of modern |
| 0:24.0 | marketing and now here's your host Douglas Burndt. |
| 0:28.0 | Hello and thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new marketing or sales book and which was named by Forbes as one of 11 smart podcasts that will keep you in the know and named by LinkedIn as one of 10 podcasts that will make you a better |
| 0:45.2 | marketer. Don't worry about taking notes. You can find links to everything |
| 0:48.4 | linkable in this episode's website page at marketing book podcast |
| 0:52.8 | and since you're a listener to the marketing book podcast |
| 0:56.7 | and I read every book featured on the show |
| 0:58.8 | if I can recommend a specific marketing or sales book or any other resource that I know of for whatever |
| 1:03.9 | situation you find yourself in feel free to connect with me on LinkedIn where we can |
| 1:08.6 | chat and I will do my best to get you pointed in the right direction. I produce this podcast to help us both |
| 1:14.8 | keep up with the latest ideas that matter most in the quickly changing and somewhat |
| 1:19.6 | overwhelming world of modern marketing and sales. My day job is running a marketing agency that |
| 1:25.5 | helps manufacturers and industrial companies grow faster by taking a sales-based |
| 1:30.5 | approach to marketing. To learn more about the problems we solve |
| 1:33.8 | and how we do it, |
| 1:34.8 | visit sales artillery.com. |
| 1:37.2 | And if you're one of the many, many listeners |
... |
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