307 The Six Disciplines of Agile Marketing by Jim Ewel

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 27 November 2020

⏱️ 94 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel

Transform your organization using Agile principles with a proven framework.

The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.

The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:

Aligning the team on common goals
Structuring the team for greater efficiency
Implementing processes like Scrum and Kanban in marketing
Validated Learning
Adapting to Change
Creating Remarkable Customer Experiences

The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieve an Agile transformation in marketing organizations. They include:

A shift from a focus on outputs to one based on outcomes
A shift from a campaign mentality to one based on continuous improvement
A shift from an internal focus to a customer focus
A shift from top-down to decentralized decision-making

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/six-disciplines-agile-marketing-jim-ewel

Transcript

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0:00.0	This is Jim Yule, author of the Six Disciplines of Agile Marketing,
0:05.0	proven practices for more effective marketing and better business results.
0:10.0	And you are listening to the Marketing Book Podcast.
0:13.4	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:19.7	in the quickly changing field of modern marketing.
0:22.8	And now here's your host, Douglas Burdett.
0:26.4	Hello, and thanks for joining me on the marketing book podcast
0:29.7	where each week I publish an interview with the author of a new marketing or sales book and which was named by Forbes as one of 11 smart podcasts that will keep you in the know and named by LinkedIn as one of 10 podcasts that will make you a better marketer.
0:44.0	Don't worry about taking notes.
0:45.0	You can find links to everything linkable in this episode's website page
0:48.0	at marketingbook podcast.com.
0:51.0	And since you're a listener to the marketing book podcast and I read every book
0:55.5	featured on the show if I can recommend a specific marketing or sales book or
0:59.6	any other resource that I know of for whatever situation you find yourself in, feel free to connect
1:05.0	with me on LinkedIn where we can chat, and I will do my best to get you pointed in the right direction.
1:10.6	I produce this podcast to help us both keep up with the latest ideas that matter most in the quickly changing and somewhat overwhelming world of modern marketing and sales.
1:20.0	My day job is running a marketing agency that helps manufacturers and industrial
1:25.1	companies grow faster by taking a sales-based approach to marketing.
1:30.0	Learn more about the problems we solve and how we do it, visit sales artillery.com.
1:35.1	And if you're one of the many, many listeners who's left a review on Apple Podcast, I want to drop
1:41.3	a little something in the mail to thank you. Details after the
1:45.1	interview. All right enough yacken. Let's get on with the show. Today we
	...

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