308: [On Air Coaching] How to Design a Content Strategy to Grow Your Biz with Cheryl Tan

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 8 March 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you getting the Return on Investment you would expect from the content you are producing? How can you change your content strategy to help you business grow?

Join me as I coach Cheryl Tan, a journalist turned entrepreneur, on how to get more leads to come through her podcast and transform her content strategy to bring in more business. We discuss the benefits of interviews, solo episodes and on air coaching, as well as how to productize consulting services. I break down the steps Cheryl (and you!) can implement to create a content creation strategy that will give you the return on your investment that you deserve.

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Listen to our sister podcast Stacking Your Team. Join the BizChix Community at BizChix.com/join.

This episode was first published at BizChix.com/308.

Transcript

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0:00.0	Are you getting the return on investment you would expect from the content you are producing?
0:06.2	Today, I am helping a client change her content strategy so that it brings leads into her business.
0:14.1	She's busy juggling her own internet business.
0:17.5	A tween?
0:18.7	Whatever.
0:19.6	A toddler.
0:20.6	An infant. A lambre-dood A toddler. An infant.
0:22.4	A labradoodle.
0:23.9	And her husband.
0:25.0	What's for dinner, sweetie?
0:26.3	In her spare time, she talks to successful female entrepreneurs.
0:30.1	And a few cool dudes about their journey and how they make it all work.
0:34.9	Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom.
0:41.0	Natalie Eckdahl. Hey, bizchicks. I'm excited to share a new on-air coaching call with you today.
0:47.5	If you love these, you can always scroll back in your podcast app or in your feed to find more.
0:52.8	We always start the title with honor
0:55.6	coaching in brackets. You can also go to my website and click on the on-air coaching button
1:02.3	that is mid-page along with several other categories and grouping of episodes that might interest
1:07.3	you. While you're on my website, please consider joining the bizchicks community.
1:12.0	Again, my website is bizchicks.com, B-I-Z-C-H-I-X.com. Our community is free to join, and when you do,
1:20.6	you get access to some free resources for planning your ideal week and month, as well as our
1:26.9	private Facebook group for women entrepreneurs.
	...

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