308 - Mellow Corn, Selecting Parker's, and Bourbon Business with Bernie Lubbers of Heaven Hill

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 3 June 2021

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bernie Lubbers is one of the great treasures of the modern whiskey era. A few years ago, he gave us a deep dive on Bottled in Bond in episode 89, but now he's back and we're talking Mellow Corn, Parker's Heritage selections, and where the market is headed with pricing bourbon on the shelf. Stay tuned until the end for a performance of Whiskey, Honey, and Loving. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about flasks. Has Bottled in Bond changed since the last time you were on the show? How many bourbons are Bottled in Bond? Do you still love Bottled in Bond? Talk about corn whiskey. Tell us about the process for selecting Parker's. Where do you think we are going with pricing in bourbon? Do you get any pushback from retailers about having allocated items in your gift shop? What are your thoughts on private barrel picks? Talk about the Black Velvet acquisition. @BernieLubbers Support this Podcast on Patreon

Transcript

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0:00.0	Do you all ever make decisions based on how you think people will perceive it?
0:04.3	No, and you can tell by some of the bad decisions we've made.
0:17.6	This is episode 308 of Bourbon Pursuit, the podcast featuring news, reviews, and interviews
0:23.2	with people making the bourbon whiskey industry happen.
0:26.6	I'm one of your host, Kenny Coleman, and before we start today's episode, talking to our good
0:30.3	friend Bernie Lovers of Heaven Hill, here's your weekly Bourbon News Update.
0:34.2	The Kentucky Bourbon Trail is celebrating its 22nd birthday with a new and updated
0:38.3	Bourbon Trail Passport and Field Guide, and it's there to help visitors plan and prepare
0:43.3	that ultimate journey.
0:44.3	The guide contains 150 pages of information about the attraction, from maps and suggested
0:49.3	itineraries to cocktail recipes, tasting notes, and of course key data about the participating distilleries.
0:56.0	Passport stamps now unlock new special access to collectible bottles and private barrel selections,
1:02.0	souvenir barware, tastings, and other unique awards at the 18 Kentucky Bourbon Trail participating distilleries.
1:08.0	The guide is available now for $6 at the participating distilleries.
1:13.3	Moving on to Bourbon Release News. Buzzards Roost from our good friend Jason over at Bourbon's
1:18.1	Bistro is releasing their sixth product offering. It's a peated barrel rye. With a proof of 105,
1:24.4	this four-year-old rye whiskey was blended in a barrel that introduced smoke
1:27.9	from peat logs that were imported from Scotland, and this will be available in Kentucky and
1:32.4	Massachusetts for $75.
1:36.0	Woodford Reserve is releasing a new limited edition product that is a blend of bourbon
1:39.9	finished and French and California brandy barrels as a part of their distillery series.
1:44.7	This is packaged in 375 milliliter packages, priced at $50, and only available at the
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