308: How to Build a Realtor Brand That Attracts
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 809 Ratings
🗓️ 30 June 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one!
This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold.
Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic.
We also talk about:
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Why your personal brand is an overlap of your interests and your audience’s
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How to show up consistently (hint: it’s not about logos or fonts)
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Tips for easing into video when you’re nervous
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The power of “warm hellos” in stories
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Why you need to follow creators outside of real estate
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The content that works without being on social media
You’ll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you.
Want to feel more confident and creative online? Go follow Tori and grab her freebies at www.torisprankel.com. And don’t forget to DM her a voice note—she’ll love it!
💬 Key Quotes/Takeaways
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“You’re not selling houses. You’re selling lifestyle and connection.” —Tori
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“Your brand is that sweet spot between what you love and what your clients care about.” —Tori
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“You can’t go from zero to 60 on video. Start with a warm hello.” —Katy
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“Consistency builds safety—and safety builds trust.” —Tori
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“If you’re only posting just listed graphics, you’re missing your chance to connect.” —Katy
Products, People & Previous Episodes Mentioned:
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Tori’s free Stories Challenge:www.torisprankel.com
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Connect with Tori on Instagram: www.instagram.com/torisprankel
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Tori’s post: “Exactly What You Need to Post Today”
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Transcript
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| 0:00.0 | It's the first time I've ever heard that hot take and it's true and it's gold because I think |
| 0:05.8 | we get a little bit in the weeds of I need to find a client, I need to sell a house. |
| 0:09.7 | So you know like nobody liked that right at all but nobody knows that except me. |
| 0:16.0 | It's a safe collection of data. That's a great point. |
| 0:20.0 | Non-real estate related at all and being like, |
| 0:23.1 | how could we change this to be real estate related? Let's hear some of the tips on how do we |
| 0:30.9 | stand out from the big, scary, saturated market. Hi, y'all. welcome to Hustle Humbly. |
| 0:38.2 | It's Alyssa and Katie and we are two top producing realtors in the Baton Rouge market. |
| 0:42.1 | We work for two different companies where we should be competitors, but we have chosen |
| 0:45.5 | community over competition. |
| 0:47.1 | The goal of our podcast is to encourage you to find your own way in business. |
| 0:50.9 | So stop comparing yourself and start embracing your strengths. |
| 1:02.1 | Hi, Tori. Welcome to the Hustle Humbley podcast. This is episode number 308, if you can imagine. |
| 1:07.4 | And we're so excited to have you here. We love having a guest. Alyssa has been detained at the car dealership, so I am on my own today. Will you tell our realtor audience |
| 1:13.1 | who you are, where you are, and a little bit about what you do? Yeah, I'm Tori Sprinkle. I'm in |
| 1:20.6 | Atlanta currently, but my husband and I are both from military families, so every like three |
| 1:27.3 | years we get the itch to move. |
| 1:29.3 | So could be coming to your city soon. Who knows? I am a brand and web designer. I specifically |
| 1:37.3 | work with moms who like to use social media as their main marketing platform. I help them define their personal |
| 1:46.6 | brands, what makes them stand out because the reality is we're all good at a lot of the same |
| 1:53.3 | things in our industry. Realtors are one of, you know, you guys know exactly how it is. You're all |
| 1:59.1 | selling houses. You're all doing the same thing. So it's like, how do we stand out in this, you know, saturated market, which I hate |
... |
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