Epident toothpaste contains a new and different cleansing and polishing material.

We want to emphasize the fact that this cleansing and polishing material used in Pepsident toothpaste

is contained in no other toothpaste. That is very important.

It is important to us because Pepsident Laboratory spent 11 years in developing this remarkable material.

It is important to the public because no other cleansing and polishing material removes

film from teeth as effectively as this new discovery. What's more, this new material is twice as

soft as that commonly used in toothpastes. Therefore, it gives greater safety, greater protection to lovely teeth.

Use pepsotent toothpaste twice a day. See your dentist at least twice a year.

Welcome to the history of the 20th century.

Music to the history of the 20th century. Episode 308, and now a word from our sponsor.

In the old days, selling was done face to face.

A potential customer came to you in the marketplace or into your shop, or maybe you were a peddler and you went to them.

However you met, your sale was conducted face to face.

You had a couple of minutes to persuade your

potential customer that the item you were selling was something they needed and was worth the money

you were asking for it. They either agreed and bought it or disagreed and walked the way,

or shut the door. Advertising has always existed.

One American advertising executive liked to point to prehistoric cave paintings

as evidence of the antiquity of his trade.

That's a stretch, but it is true that for as long as there has been civilization,

there have been posters, signs,

and painted messages calling attention to merchants and products for sale, as well as town

...