308: Amber Lilyestrom: The Lady With The Magic Scissors Cuts Another String

Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)

David Ralph of Join Up Dots

Interview, Motivation, Online, Businessinterview, Education, Businesscoaching, Entrepreneur, Lifestyle, Income, Business

5 • 1.1K Ratings

🗓️ 2 March 2015

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Todays guest in an expert on branding a business to reflect personally your own identity. She is of total belief that the personality of a business should be linked intrinsically with that of the owner. If you are a serious and professional type then your branding you should emphasise that. If you are a crazy, fun loving person, then hey throw caution to the wind. As she says ” It’s time to Step in to YOUR power. I stood in your shoes. Anxious, afraid, paralyzed and unable to figure out what I wanted to do with my life. I just knew the things I was doing weren’t it. After a life-altering experience with the birth of our daughter, when I stopped breathing on the operating table of a routine c-section, I knew it was time to make a change. It had awakened in me a feeling like nothing I had experienced before and with my daughter’s birth, I was reborn. I was ready.” It’s a common theme, that so many times in peoples lives its those earth shattering, scary moments that really wake you up and helps you look for a new future. And that was the case with todays guest and as she says again “We only get one shot in this go-round. So I took the leap, I left my 10-year career and the safe nest of my alma mater and decided to launch my own business. Looking back, it was the greatest decision I could have ever made for my family and for my LIFE.” So how did she know what direction she should be going in when she decided to take the leap of faith and go it alone? And does she find the subject of branding to be something that is almost universally made more complicated than it actually should be? Well lets find out, as we bring onto the show to start joining up dots, with the one and only Amber Lilyestrom.

Transcript

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0:00.0	When we're young we have an amazing positive outlook about how great life is going to be
0:05.3	but somewhere along the line we forget to dream and end up settling. Join up dots features
0:10.6	amazing people who refuse to give up and chose to go after their dreams.
0:15.0	This is your blueprint for greatness.
0:18.0	So here's your host, live from the back of his garden in the UK, David Ralph.
0:23.2	Yes, hello there everybody.
0:28.4	Welcome to another episode of the Power House Podcast.
0:31.8	In fact, I don't call it a podcast I call it a radio online show that sounds better
0:36.4	welcome to join up dots this is episode 308 we're coming from the UK and of course you can get us wherever you are across the world and I saw
0:45.4	the other day that we are actually in my world's official favorite country,
0:49.8	Bora Bora. I've always mentioned Bora Bore. I don't even know where it is but it's somewhere on the list and it sounds very exotic so welcome to all Bora Bora people whatever you call yourself so thank you for being here
1:00.5	now today's guest is an expert on branding a business to reflect
1:04.8	personally your own identity. She's a total belief that the personality of a
1:09.0	business should be linked intrinsically with that of the owner.
1:13.0	So if you're a serious and professional type,
1:14.6	then your branding should emphasize that.
1:16.2	If you're a crazy fun loving person,
1:18.0	then hey, throw caution to the wind.
1:20.4	As she says, it's time to step into your power. I stood in your shoes, anxious, afraid, paralyzed and unable to figure out what I wanted to do with my life. I just knew the things I was doing weren't it. After a life-altering experience with the birth
1:35.0	of our daughter when I stopped breathing on the operating table of a routine C section, I knew
1:39.9	it was time to make a change. It had awakened in me a feeling like nothing I had
1:44.3	experienced before and with my daughter's birth I was reborn. I was ready. Powerful
	...

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