307. Legal Thought Leaders — The Art of Authentic Brand Building

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Entrepreneurship, Marketing, Management, Business

5.0 • 539 Ratings

🗓️ 15 October 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back to The Game Changing Attorney Podcast's "Road to the Summit" mini-series! As we continue our journey toward the 2024 Game Changers Summit, each Tuesday we’re diving into impactful conversations with the most powerful moments from previous Summits and speakers you’ll see this year. In this episode, we’re thrilled to feature an expert panel of game changers: Judy Smith, Sara Williams, Harlan Schillinger, and Joe Fried. These industry leaders bring their unique insights on how to build an authentic, standout brand that drives long-term success. Are you struggling to stand out in a sea of competitors? This conversation will uncover how authenticity, clear messaging, and credibility can help you rise above the noise. Here’s what you’ll learn: Why being true to yourself is your most powerful branding tool How to position yourself as a subject matter expert in your field The secret to creating a brand that resonates and builds trust Tune in for key strategies on brand-building from the legal industry's most respected voices. The road to the Summit is here! ---- Show Notes: 00:00 – Introduction 02:00 – Authenticity and Trust in Building a Brand 05:37 – Personal Branding: Staying True to Yourself 09:34 – Credibility and the Role of Being Real 13:47 – Becoming a Subject Matter Expert: Joe Fried’s Journey 17:30 – The Power of Vulnerability and Passion in Success 19:59 – Cancel Culture and Course Correction 25:03 – The Importance of Diversity in Branding and Leadership 30:48 – Final Thoughts and Takeaways ---- Links & Resources Scandal Seth Godin Lowe’s Home Depot Alexander Shunnarah Jeff Bezos The Ritz-Carlton Peloton ---- Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 280 Rory Vaden – Reputation Precedes Revenue: Mastering the Art of Personal Branding 154 Conrad Saam – Data Over Guesswork: The Strategies Behind Effective Legal Marketing 271 AMMA – Building a Bullet-Proof Brand

Transcript

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0:00.0	You have to be exactly who you are.
0:04.8	You know, people want to trust you.
0:06.7	You can't con somebody into trusting you.
0:09.2	It won't last very long.
0:11.9	Welcome to a very special episode of the Game Changing Attorney podcast, recorded in live at the Evolve Virtual Summit.
0:18.2	This episode features a discussion between crisis management expert
0:21.2	and the inspiration behind the popular TV show scandal, Judy Smith, trial attorney and adjunct
0:26.5	professor Sarah Williams, the godfather of legal marketing, Arlen Schillinger, and America's preeminent
0:31.5	trucking attorney, Joe Freed. You can't con a jury into believing you if you don't have the facts straight and you don't have the credibility aspect, the credibility lined up because that's what it's all about.
0:51.5	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:56.4	I've built my business through practice, not theory.
0:59.2	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
1:04.5	earning a spot on the Inc. 500 list of the fastest growing private companies in America.
1:09.0	Our approach has been to take everything we've learned
1:10.9	about generating massive growth within our own organization and help the country's most ambitious
1:15.3	and committed law firm owners do the same for theirs. In each episode of this podcast, I sit down with
1:20.1	innovative market leaders from the legal industry and beyond to learn from those who thrive
1:24.5	in the face of adversity, challenge the status quo, and define what
1:27.7	it means to be a true game changer.
1:30.1	Every year, the most committed law firm owners in America convene at the crisp game changers
1:34.2	summit in Atlanta, Georgia for two full days, world-class speakers, transformational law firm
1:38.7	growth strategies, unparalleled networking, and unforgettable experiences.
	...

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