307 - Four Roses Enforces a Sticker Ban and Blends vs Single Barrels on Bourbon Community Roundtable #57

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4.9 • 866 Ratings

🗓️ 27 May 2021

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's roundtable tackles a new topic that took most of us by surprise. About 3 weeks ago, when I was doing a label approval for our Four Roses barrels, I was given an additional contract to sign that was called a non-mutilation agreement. Basically stating that we agree to not add any stickers, wax, or anything that alters the package. Will other distilleries follow suit? What happens if someone breaks the contract? We give our opinions on that plus, if we think blends are going to become the new single barrels. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about what smooth means. Four Roses bans stickers for private barrels. Is this good or bad? Do you think other distilleries will start banning stickers? How do you enforce the ban? Does the ban violate freedom of speech? How can you set your pick apart from other picks? Are blends the new single barrels? Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining. Support this Podcast on Patreon

Transcript

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0:00.0	My wife just said, what the hell is going on in there?
0:02.6	She's hearing me yell.
0:04.6	Maybe I need to turn it down, but I don't know.
0:07.3	Turn it up.
0:16.9	This is episode 307 of Bourbon Pursuit, the podcast featuring news, reviews, and interviews
0:22.4	with people making the bourbon whiskey industry happen.
0:25.5	I'm one of your host, Kenny Coleman, and before we start today's podcast, with the 57th
0:30.1	Urban Community Roundtable, here's your weekly Bourbon News Update.
0:34.1	Wild Turkey is reintroducing its staple, Wild Turkey 101, in a redesigned package.
0:39.3	This new bottle design which will be available for both the Bourbon and Rye expressions
0:43.3	will feature an embossed Wild Turkey in place of the original printed label, as well as a new minimally designed label with updated, vibrant colors.
0:52.3	Evan Williams Bourbon announced the 2021 class of veterans selected as American-made heroes.
0:58.0	Each veteran's picture and story of service if their active duty or their civilian life
1:02.2	will be featured on the side of a special edition of Evan Williams' black bourbon label.
1:07.8	The 2021 Evan Williams American Made Heroes were selected for more than 472 grant
1:13.4	applications and are going to be featured on more than 474,000 bottles available nationwide. To date,
1:20.5	Evan Williams has recognized 42 veteran heroes on its American Hero Edition bottles and donated
1:25.9	more than $375,000 to nonprofits.
1:30.0	Now moving on to Bourbon Release News. Barrelcraft Spirits has released barrel bourbon
1:34.1	batch 29. It's a blend of straight bourbon whiskeys, featuring barrels of ages 6, 7, 9, 10, 14,
1:41.4	and 16 years old. These were all either distilled and aged in Kentucky, Tennessee, and Indiana, and it's
1:47.8	bottled at cash strength, which is 115.88 proof, and we'll have a suggested retail price
	...

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