Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business

agility through customer experience, employee experience, and digital transformation.

I'm your host, Greg Kielstrom.

The Agile World podcast is brought to you by TechSystems, an industry leader in full stack

technology services, talent services, and real world application.

For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com

and read my latest articles, or get a copy of my latest book, meaningful measurement

of the customer experience, now available on Amazon and other retailers.

My name is Greg Kielstrom, and I'm the host to the Agile Brand podcast.

Today, we're going to talk about the power of direct mail in a digital age.

To help me discuss this topic, I'd like to welcome Dave Fink, CEO and co-founder of

Posty.

Dave, welcome to the show.

Thanks for having me.

I've been looking forward to this.

Yeah, looking forward to talking about this with you.

Can we start by you giving a little background on yourself, as well as what led up to you

co-founding Posty, and we'll definitely get to Posty in a minute?

Yeah, sure.

So I think based on that intro, many of your listeners probably would naturally expect

that, hey, Dave's a domain expert in direct mail, and that's how he spends his career.

...