306: Balancing Brand Identity and Rapid Growth with Chelsea Parke
Conversations with Cam
Dear Media
4.7 • 1.5K Ratings
🗓️ 4 June 2025
⏱️ 59 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Chelsea Parke, founder of the rapidly growing fashion brand PARKE, to discuss her journey from college athlete to fashion entrepreneur. We dive into the origins of PARKE, its explosive growth, and how Chelsea navigates being the face of a brand while maintaining authenticity. Chelsea shares insights on building a community-focused business, the challenges of rapid success, and how she prioritizes her mental health amidst it all.
Key Takeaway / Points:
- The origin story of Parke and its evolution from recycled vintage denim to a full fashion line
- How Chelsea uses social media to connect with customers and showcase behind-the-scenes of the brand
- The importance of community feedback in product development
- Navigating the pressures of being the face of a rapidly growing brand
- How Chelsea balances different roles within the company
- The impact of limited drops and restocks on customer retention
- Chelsea's approach to mental health and self-care as a founder
- Insights on the future of fashion and Parke's place in it
- Chelsea's favorite fashion trends and her signature style
- The role of pop-ups in building customer relationships
- How Parek has grown without traditional advertising
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Sponsors:
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Follow Chelsea on Instagram: @chelseaparke
Follow Chelsea on TikTok: @chelseaparkee
Follow PARKE on Instagram: @parkeofficial
Shop PARKE brand: www.parkeofficial.com
Follow me:
Instagram: @cameronoaksrogers and @conversationswithcam
Substack: Fill Your Cup
Website: cameronoaksrogers.com
TikTok: @cameronoaksrogers and @conversations_with_cam
Youtube: Cameron Rogers
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:04.0 | Welcome back to another episode of Conversations with Cam. |
| 0:06.7 | I am so excited about today's episode because I have admired Chelsea Park as a founder and creator, like both separately, for years now. |
| 0:17.8 | And I feel I have watched this insane progression of what she's built with Park |
| 0:24.4 | and her personal channels over the years. And I just feel honored to have had such a like front seat |
| 0:30.7 | look at all of this and to have been cheering her on for so long because what she has built with |
| 0:36.6 | Park is truly mind-blowing, |
| 0:38.2 | like utterly mind-blowing should be and will be a case study, I believe, from reselling vintage |
| 0:45.3 | denim shorts to $16 million in sales in just a few years is really wild. And I tell her this in the interview and we get into all of that, |
| 0:56.5 | but I tell her this because Park is one of the brands. If I took a step back and was like, |
| 1:03.0 | okay, if I could only wear one brand, what brand encapsulates my style the most? And honestly, |
| 1:08.7 | it's Park because you know I love a good denim. You know I love a |
| 1:11.6 | good set. And Park has all of those things. I love the brand. I love the products they've |
| 1:18.9 | created. I love Chelsea. And I really just admire everything that she has built. So I am so excited |
| 1:25.6 | to show this conversation with you all. And if you, |
| 1:28.5 | for some reason, haven't heard of Park, I'm excited for you to learn more about the brand and her as a founder. |
| 1:36.4 | So without further ado, let's get into it with Chelsea. |
| 1:40.5 | Come on in, take a seat or a drink, pass one to me. |
| 1:46.0 | Conversations with care, talk to life, come join the fair. |
| 1:51.0 | Throw away your hesitations, have a filter conversations if you've got your ear to let |
| 1:59.0 | Here's conversations with care. |
| 2:06.4 | The queen. |
... |
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