306: Are You Making One of These 5 Classic Marketing Mistakes?
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing
4.8 • 12.3K Ratings
🗓️ 30 October 2019
⏱️ 34 minutes
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| 0:00.0 | You're listening to the Gold Digger Podcast episode number 306. |
| 0:05.6 | Digital marketing isn't something you need a four-year degree in or ten years of experience |
| 0:10.2 | to master. |
| 0:11.2 | In fact, you're probably marketing yourself on a daily basis, good or bad without even knowing |
| 0:16.1 | it. |
| 0:17.1 | Anytime you share about your passions, your business, whenever you show up and engage with your |
| 0:21.4 | audience or create content that expands your reach and delivers value to your people, |
| 0:26.5 | that's all a part of online marketing. |
| 0:29.3 | But there are also some common mistakes that I think are so easy to make and I see them |
| 0:34.2 | all of the time. |
| 0:35.5 | Truthfully, I think most of us were struggling with decision fatigue. |
| 0:38.9 | There are so many ways to show up online from our websites and blogs and our email lists |
| 0:43.5 | to Instagram, Facebook, Pinterest, LinkedIn, and all the other social networks. |
| 0:47.9 | When we have so many options to create content and share our lovely businesses with the |
| 0:52.3 | world, it can result in sharing the wrong things with our audiences or reaching out to people |
| 0:57.8 | who aren't even remotely interested in what we're offering. |
| 1:01.3 | And while that could be you, you could also be on the other side of the camp, staying |
| 1:05.4 | silent about your passions, your business, your dreams. |
| 1:08.2 | I also see people not sharing anything at all about their businesses, even on their |
| 1:13.3 | most followed platforms because they're afraid of that one thing, that one word that |
| 1:19.2 | people hate, selling. |
| 1:22.3 | If I can impart one message and one message only today, it's this, marketing doesn't |
... |
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