306: Are You Making One of These 5 Classic Marketing Mistakes?

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 30 October 2019

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Whoops! Coming clean on a few things here.

Yep, I’m taking ownership of the marketing mistakes I’ve made because, luckily, I learned from ‘em and I want to help you skip the mess up and get straight to the level up.

This episode is laser focused on 5 classic marketing mistakes I’ve made and you might be making -- from drawing assumptions to wasting time in the details.

Marketing doesn’t have to feel manipulative or deceptive. In fact, it shouldn’t! This episode will identify the marketing mistakes you might be guilty of (hello, I was also guilty of these!) and I’ll talk you through strategies to fix ‘em.

If you’re not seeing results from your marketing efforts, or you’re looking to take off in the right direction, this is your episode.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marketinghelp/

Transcript

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0:00.0	You're listening to the Gold Digger Podcast episode number 306.
0:05.6	Digital marketing isn't something you need a four-year degree in or ten years of experience
0:10.2	to master.
0:11.2	In fact, you're probably marketing yourself on a daily basis, good or bad without even knowing
0:16.1	it.
0:17.1	Anytime you share about your passions, your business, whenever you show up and engage with your
0:21.4	audience or create content that expands your reach and delivers value to your people,
0:26.5	that's all a part of online marketing.
0:29.3	But there are also some common mistakes that I think are so easy to make and I see them
0:34.2	all of the time.
0:35.5	Truthfully, I think most of us were struggling with decision fatigue.
0:38.9	There are so many ways to show up online from our websites and blogs and our email lists
0:43.5	to Instagram, Facebook, Pinterest, LinkedIn, and all the other social networks.
0:47.9	When we have so many options to create content and share our lovely businesses with the
0:52.3	world, it can result in sharing the wrong things with our audiences or reaching out to people
0:57.8	who aren't even remotely interested in what we're offering.
1:01.3	And while that could be you, you could also be on the other side of the camp, staying
1:05.4	silent about your passions, your business, your dreams.
1:08.2	I also see people not sharing anything at all about their businesses, even on their
1:13.3	most followed platforms because they're afraid of that one thing, that one word that
1:19.2	people hate, selling.
1:22.3	If I can impart one message and one message only today, it's this, marketing doesn't
	...

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