Go rent a unit from extra space, for example.

Even if you don't finish the rental process completely,

you'll notice that they will ask you some questions

about whether you're a student,

how long do you plan to stay, some other things

that they can then feed into their system.

Where are the middle-aged families that have some disposable income

and have some need for storage over a longer period of time?

They're going to make a lifestyle choice rather than solve a problem for three months,

like a student choice, right?

And definitely where we're moving towards is to understand better

in segmenting our customer base and not applying the same rate-increased strategies to everyone.

We're applying different rate-incre increase regimes or strategies to different segments,

right? Because some segments are much more likely to stay. Some segments are more likely to go. And

there's some clues about price sensitivity that you can glean based on kind of the way you operate

your business. Welcome everybody to self-storage income. And Connor and I today have a guest who I met years ago.

And I'm really excited to bring him in to talk about, well, a lot of things, but I'm really excited to talk about management

because I know his company. I've seen what they did. They actually put a proposal in

for a facility that we had partners on and another state that we weren't running and we were

very, very impressed with him and his company. So I've been really excited about this podcast for a long time. Yeah, no, thanks a bunch for putting it together, AJ, because I'm really excited to dive in. You've introduced me to a lot of your friends, but this is what I've missed, unfortunately. So I'm really excited to jump in. And, you know, all things, operations, things are always changing. What we're doing is always

changing the strategies for the competition. All the things are always happening. Right. So I always

love jumping in and just hearing, you know, what are other people seeing? Yeah, it's always hard

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