305: [On Air Coaching] How to Generate Visibility, Price Services and Attract a New Niche with Lorena Klingel
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 15 February 2018
⏱️ 58 minutes
🧾️ Download transcript
Summary
How do you productize a service, and set the right price for it? What are some strategies to increase visibility for your business to attract the exact type of client you want to work with?
Join me as I coach Lorena Klingel, who has a successful business working with corporate clients but needs help generating visibility as she seeks to work with entrepreneurs. Lorena and I discuss pricing strategies and brainstorm tactics to boost visibility for her business. I also have advice on how to choose projects that suit her unique working style and strengths.
Key Takeaways:
[:50] Natalie shares a little personal update about milestones she's celebrating in her family
[1:44] Natalie introduces her on-air coaching call client for this episode - Lorena Klingel.
[3:18] What is Lorena's business now, and where does she foresee it going?
[8:20] Natalie distills Lorena's Kolbe scores.
[12:29] Lorena is having some trouble with pricing her services with clients.
[17:52] Natalie helps Lorena brainstorm some ideas to get out of being paid hourly.
[23:23] Lorena brings up another problem she faces with regards to pricing on a project basis. Natalie has another client who has the exact same problem, and she shares some ideas on how Lorena can address the issue.
[39:00] What are some ways Lorena can increase visibility for her business?
[47:12] Lorena contemplates producing her own online modules to be shared to build street cred. Natalie shares her thoughts on this idea.
[51:48] Lorena's last question relates to building an email list. Natalie has some suggestions on how best to maximize that.
[54:40] Check out Lorena's call with Shelli Warren on the Stacking Your Team Podcast, and be sure to get in touch with Lorena via her website.
Connect with Lorena Klingel:
Mentioned in this Episode:
- Stacking Your Team Podcast with Shelli Warren
- Kolbe Personality Assessment
- Built to Sell, by John Warrillow
- Zoom
- Social Media Marketing World 2018
- AWeber
- MailChimp
- ConvertKit
- Active Campaign
- Ontraport
- Infusionsoft
Previous BizChix Episodes Mentioned:
This episode was first published at BizChix.com/305.
Transcript
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| 0:00.0 | Today's on our coaching call features a client who has a successful business working with corporate clients and needs help generating visibility to attract a new niche of entrepreneurs. |
| 0:14.3 | She's busy juggling her own internet business. |
| 0:17.8 | A tween. |
| 0:18.9 | Whatever. |
| 0:19.8 | A toddler. |
| 0:20.9 | An infant. A labradoodle. And tween. Whatever. A toddler. An infant. |
| 0:22.1 | A labradoodle. |
| 0:24.2 | And her husband. |
| 0:25.3 | What's for dinner, sweetie? |
| 0:26.5 | In her spare time, she talks to successful female entrepreneurs. |
| 0:30.3 | And a few cool dudes about their journey and how they make it all work. |
| 0:35.2 | Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom. |
| 0:41.3 | Natalie Eckdal. Hey, bizchicks. How are you today? I am so glad you are here to learn and grow. |
| 0:50.2 | A little personal update. We are celebrating some milestones in the Ectaw household. My daughter, |
| 0:56.6 | Aurora, is learning to drive and my son Tahoe just turned six years old. I don't know why, but I am feeling |
| 1:04.4 | kind of sad that he is six. I think it just reminds me that his baby days are completely over, |
| 1:10.4 | and he's truly all boy and growing up. |
| 1:14.2 | I also think I'm avoiding being sad that my daughter is really growing up and spreading her wings and imminently leaving the household. |
| 1:23.0 | This summer, she will be driving on her own and is going to spend three weeks at an Ivy League |
| 1:29.7 | University writing program. |
| 1:32.3 | So, yeah, I think it's easier to focus on Tahoe being six than Aurora only living at home |
| 1:37.6 | for two and a half more years. |
... |
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