302 - Instagram and Bourbon with Scotch and Time and The Bourbon Enthusiast

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 22 April 2021

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What does it mean to be an influencer? Actually, what's the deal with bourbon and Instagram and why is it so popular? We're joined by Eric Kim of @scotchandtime and James Ashcraft of @bourbonenthusiast to analyze these questions and many more. It's a great insight into how social media and whiskey join forces to provide hours of entertainment, but also some annoyances. Show Notes: This week’s Above the Char with Fred Minnick talks about independent liquor stores. Are you a thrill seeker or do you enjoy relaxing? How did you start and grow your Instagram account? When did you get your first media sample? Do you see more brands using Instagram influencers? Do you think Instagram has a good ROI for brands? Why do people love day themed Instagram posts? How often do you post and when? Have you seen an influx of new bourbon content creators and is there enough room for everyone? How much time to you put into your Instagram account? What do you think of accounts who pay for followers? What do you think of people only posting pictures of sealed bottles? Talk about your whiskey reviews. What really is an influencer? What good things have come out of Instagram for you? Follow @scotchandtime and @bourbonenthusiast on Instagram. Support this Podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0	What is an influencer? Because Instagram is full of accounts that have a lot of followers and maybe even get a lot of engagement.
0:10.2	But to me, you're not an influencer until you can actually influence somebody to buy something.
0:15.9	Nobody needs to be influenced to buy Pappy, to buy Weller, to buy a tailor.
0:29.8	This is episode 302 of Bourbon Pursuit, the podcast featuring news, reviews, and
0:35.4	interviews with people making the bourbon
0:37.6	whiskey industry happen.
0:39.3	I'm one of your host, Kenny Coleman, and before we start today's episode on Instagram,
0:43.8	influencers, and bourbon, here's your weekly bourbon news update.
0:47.9	Well, speaking of Instagram, Dixon Dedman of Kentucky Al announced on his Instagram account
0:52.8	that batch 10 of Kentucky al-Burban
0:55.0	and batch four of Kentucky Al Rye will be the last batches that bear his name and signature
1:01.2	in the label as he is moving away from the brand and from Stoli. In his Instagram video,
1:06.5	he mentioned that he's not stepping away from the industry entirely as there's a few more
1:10.6	projects that he has in the works. Well industry entirely, as there's a few more projects
1:11.0	that he has in the works. Well, best of luck to you, Dixon. Now, moving on to Bourbon Release News.
1:17.2	Bullet Whiskey has announced a new eco-friendly cocktail kit in celebration of Earth Month and Earth Day
1:22.9	2021, with plans to donate 22% of the kit sales during the month of April to American
1:29.0	Forests, the oldest national nonprofit conservation organization in the United States.
1:35.0	Made with sustainably sourced ingredients and package with compostable materials, the kit is available
1:40.2	both classic and mini sizes.
1:42.6	It contains everything whiskey lovers need to craft an eco-friendly
1:45.8	sip of paradise cocktail at home, including bullet bourbon, a pineapple cordial and citrus stock
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bourbon Pursuit, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bourbon Pursuit and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.