#301: Composable Customer Data Platforms with Florian Delval, ActionIQ
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 2 December 2022
⏱️ 24 minutes
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Summary
Today we’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible and sustainable manner. ActionIQ recently put out The Enterprise Guide to Composable CDPs, which helps shed some light on this topic. To help me discuss this in more depth, I’d like to welcome Florian Delval, Director, Technical Product Marketing Manager at ActionIQ.
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Transcript
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| 0:00.0 | Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:40.2 | My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast. |
| 0:43.6 | Today, we're going to talk about the future of CDPs and how composable customer data |
| 0:47.8 | platforms point away to how brands can utilize their data in a flexible and sustainable manner. |
| 0:53.8 | Action IQ recently put out the Enterprise Guide to Composable CDPs, which helps shed |
| 0:58.8 | some light on this topic. |
| 1:00.7 | To help me discuss this in more depth, I'd like to welcome Florian Davall, Director, Technical |
| 1:05.3 | Product Marketing Manager at Action IQ. |
| 1:08.0 | Florian, welcome to the show. |
| 1:09.5 | Yeah, thanks, you're right for having me today. |
| 1:11.0 | Glad to be here. |
| 1:12.0 | Yeah, looking forward to talking about this topic with you, but when will you start by |
| 1:16.8 | you telling us a little bit about your role at Action IQ? |
| 1:19.6 | Yeah, sure. |
... |
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