Guys, a lot of people are expecting discounts.

Right?

It's Black Friday, Cyber Monday, this whole week really moving into next week.

People are expecting discounts.

So you don't necessarily, I guess, have to do discounts, but I would say it's in your

best interest if you want to, you know, get sales and not, you know, beat out your competition

to run some sort of discount slash pricing coupons, whatever it is.

The last two strategies that I just wanted to quickly mention today are actually related

specifically to advertising.

What's up guys?

You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about Black Friday Strategies for 2023.

And I'm going to focus specifically on strategies that you can use for Amazon that don't necessarily need a social media following.

So if you don't have a social media following,

that's totally fine. We can make it work for you. The first strategy that I want to talk about

is called brand tailored promotions. And this is something that I think can be a great way to

encourage different audiences that you may have on Amazon to go ahead and purchase your product. So to get

to brand tailored promotions, I'm showing here on YouTube, but you can go to your main menu. You can go

to advertising. And then there at the bottom, you'll see brand tailored promotions. And then you can

click create a tailored promotion. Now you'll notice there's a whole bunch of different audiences.

There's at-risk customers, brand car abandoners, followers, high spend, potential new,

promising, recent, repeat, top tier. They've actually come out with new audiences recently within

...