Louisa Nicola is a neurophysiologist, performance specialist, and founder of Neuro Athletics, a company focused on brain optimization and neurophysiology for elite performers. A former professional triathlete, Nicola’s early career in endurance sport shaped her belief that peak performance is driven as much by the brain as by the body. Her transition from elite competition to neuroscience was fueled by a desire to understand the neurological foundations of reaction time, resilience, recovery, and long-term cognitive health. Through Neuro Athletics, she works with professional athletes, sports organizations, executives, and high performers to implement measurable brain-based training protocols. Her work includes cognitive performance testing, visual processing and reaction training, nervous system regulation, and concussion recovery strategies. Nicola emphasizes objective brain metrics over subjective feedback, bringing scientific rigor to performance optimization. She is also the host of The Neuro Experience podcast, where she interviews leading neuroscientists, physicians, and longevity experts. A significant focus of her public work centers on Alzheimer’s prevention and cognitive decline. Nicola advocates for early baseline testing, cardiovascular and metabolic health, strength and aerobic training to increase BDNF, sleep optimization, inflammation reduction, and lifelong cognitive engagement. She frequently highlights the disproportionate risk women face in Alzheimer’s disease and calls for greater awareness around hormonal and midlife cognitive vulnerability. Nicola frames brain health as a lifelong discipline, connecting elite performance principles with long-term cognitive resilience and positioning brain optimization not as a reactive measure, but as a proactive strategy beginning in early adulthood. Shawn Ryan Show Sponsors: Head to https://Superpower.com and use code SRS at checkout for $20 off your membership. Unlock your new health intelligence. 100+ biomarkers. Every year. Detect early signs of 1,000+ conditions. #superpowerpod If you’re serious about selling to the Department of War, go to https://SBIRAdvisors.com and mention Shawn Ryan for your first month free. Live better longer with BUBS Naturals. Get 20% OFF on collagen, MCT creamers, and more with code SHAWN at https://bubsnaturals.com/srs Louisa Nicola Links: IG - https://www.instagram.com/louisanicola_ Website - https://www.neuroathletics.com.au X - https://x.com/louisanicola_ YT - https://www.youtube.com/@LouisaNicola LI - www.linkedin.com/in/louisanicola Learn more about your ad choices. Visit podcastchoices.com/adchoices