#30: Ryan Gardner: The Founder Of Bucked Up, Affiliate Genius, Serial Entrepreneur
Next Level Pros
Chris Lee
4.7 • 165 Ratings
🗓️ 1 September 2023
⏱️ 52 minutes
🧾️ Download transcript
Summary
Welcome to another episode of The Founder Podcast! I'm your host, Chris Lee, and today I have the pleasure of chatting with Ryan Gardner, the mastermind behind Bucked Up, a powerhouse in the supplement and energy drink industry.
Ryan takes us back to the beginning when Bucked Up started with just a thousand bottles of their pre-workout supplement. Fast forward to now, and they're raking in hundreds of millions in revenue. They've cracked the energy drink market, going from 4 million cans sold to an incredible projection of 55 million cans this year.
We delve into the world's fascination with caffeine, with Ryan humorously calling it the most abused drug globally. Bucked Up's approach to caffeine content offers options for various preferences, from the gym enthusiasts to the everyday caffeine seeker.
Join us for an episode packed with entrepreneurial insights, growth strategies, and a dash of caffeine wisdom as we uncover Ryan Gardner's journey and the remarkable rise of Bucked Up.
HIGHLIGHTS
“So we're in over 25,000 retail locations including convenience stores to GNC Vitamin Shoppe, Walmart's, you know, we're in all of those types of brands."
"We say caffeine is the most abused drug in the world... You know, there's a lot of caffeinated people out there. They're either drinking coffee or they're drinking energy drinks."
"I bet you if the FDA had it over again, they would never approve caffeine... Caffeine gives a caged animal a feeling of freedom, a feeling of like, it's like that quick little high, quick little energy burners will hit."
TIMESTAMPS
00:00: Introduction,
02:10: The Founder Of Bucked Up
06:34: Power Of Caffeine
08:47: Strategic Partners
13:59: Importance of Sales Marketing
17:37: Your Start
23:46: Social Media
26:56: The Energy Drink Market
33:52: What Motivates You Everyday?
36:53: Using Money To Make Investments
46:34: Giving Back
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Transcript
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| 0:00.0 | We were like 16, 17, 18 years old at the time and we were working the stores. |
| 0:04.8 | Like we were helping deliver product, deliver stuff to the stores, and then we got that |
| 0:09.2 | entrepreneurial spirit going, man, this is what we need to do. |
| 0:15.0 | What's up founder nation? |
| 0:17.0 | Hey I just wanted to first and foremost before we jump in this episode just thank you so much for all the many |
| 0:24.2 | listeners all the many downloads I cannot believe the response to this |
| 0:29.5 | podcast when I launched the sing two and a half months ago I had no idea the momentum that this thing would create from the incredible guest to so many listeners. I've had so many guys reach out to me directly and thank me and give me so many great |
| 0:43.8 | testimonials of what you've been able to take from this podcast first and foremost |
| 0:48.6 | thank you for being such a loyal listener thank you guys for bringing so much value into my life because the reality is the reason I do this is for you to hear the feedback. |
| 0:59.0 | So if you aren't following me already on Instagram, it's at Chris Lee QB, like quarterback at |
| 1:06.0 | Chris Lee QB. Make sure you go ahead and give me a follow. You're going to see all my different |
| 1:10.8 | posts there. You're going to be able to see little short clips from different episodes so be sure to be giving me a follow there also |
| 1:18.0 | October 17th 18th and 19th I am going to be hosting a remarkable mastermind right here at my house right here at the |
| 1:27.7 | founder studio this is where Solgen was launched where it was nurtured and created for two and a half years before finally we left and eventually had a nine figure exit. |
| 1:37.5 | So we're going to be doing this mastermind. We're keeping it to ten people right now. I actually already have six seats filled and have so many people |
| 1:44.2 | that have been reaching out to me if you are interested in knowing more and what a |
| 1:48.6 | mastermind like this would look like go ahead and just message me directly on Instagram, the word |
| 1:54.6 | mastermind at Chris Lee QB and we'll be happy to give you a little bit more |
| 2:00.7 | information. So let's go ahead and dive into this episode. |
| 2:05.4 | Yo, yo, yo, y'o, welcome to another episode |
| 2:08.0 | of the founder podcast. |
| 2:09.1 | Today I am joined by Mr. Ryan Gardner. |
... |
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