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Science Quickly

3 Words Mislead Online Regional Mood Analysis

Science Quickly

Scientific American

Science

4.2639 Ratings

🗓️ 1 June 2020

⏱️ 4 minutes

🧾️ Download transcript

Summary

Analyzing keywords on Twitter can offer a loose measure of the subjective well-being of a community, as long as you don’t count three words: good, love and LOL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Understanding the human body is a team effort. That's where the Yachtel group comes in.

0:05.8

Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years.

0:11.0

Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program.

0:19.6

To learn more about Yachtolt, visit yawcult.co.

0:22.7

.jp. That's Y-A-K-U-L-T.C-O.J-P. When it comes to a guide for your gut, count on Yacolt.

0:33.6

This is Scientific Americans' 60-second science. I'm Karen Hopkin.

0:38.8

You can tell a lot about people's general state of mind based on their social media feeds.

0:44.4

Are they always tweeting about their biggest peaves or posting picks of particularly cute kitties?

0:50.0

Well, in a similar fashion, researchers are turning to Twitter for clues about the overall happiness of entire geographic communities.

0:57.8

What they're finding is that regional variation in the use of common phrases produces predictions that don't always reflect the local state of well-being.

1:06.6

But removing from their analyses just three specific terms, good, love, and LOLL,

1:13.1

greatly improves the accuracy of the methods.

1:15.6

We're living in a crazy COVID-19 error, and now more than ever, we're using social media

1:20.5

to adapt to a new normal and reach out to the friends and family that we can't meet face-to-face.

1:27.3

Kokeal Jedka studies computational linguistics at the National University of Singapore.

1:32.7

But our words aren't useful just to understand what we as individuals think and feel.

1:38.5

They're also useful clues about the community we live in.

1:41.8

One of the simpler methods that many scientists use to parse the data

1:45.2

involves correlating words with positive or negative emotions. But when those tallies are compared

1:50.7

with phone surveys that assess regional well-being, Jedka says they don't paint an accurate

1:55.9

picture of the local zeitgeist. To find out why, Jedka and her colleague, Johannes Eichstadt of Stanford University,

2:03.2

analyzed billions of tweets from around the United States, and they found that among the most

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